The flag carrier airline of Iceland – Icelandair, in a new development has taken delivery of another Boeing 737-8 MAX aircraft. The new addition to the airlines’ fleet comes as a part of the multi-aircraft air deal which was announced […]

KaiserAir (Oakland) will relaunch its Hawaii Shuttle service between Oakland, California and Kailua-Kona, Hawaii on May 5, 2022. To makr the occasion, a new livery has been created on the pictured N737KA. Previously KaiserAir on November 10, 2016 launched its “Kona Shuttle” charter service with this pictured 60-seat Boeing 737-7BX N737KA (msn 30740). Originally the […]

Nauru Airlines has received its first Boeing 737-700 and launched a new livery that features Nauru’s iconic 12-pointed star, which represents the country’s tribes and people. The rest of the airline’s aircraft will be given the new livery in due […]

ITA Airways has made this announcement: The 4 pillars of the Volare Program: freedom, personalization, choice, connection Never have so many Italian champions come together to celebrate the union of ITA Airways with Italian sport ITA Airways reveals the new names for the aircraft with the blue livery. Great success for the survey of Italians […]

The first Airbus A330-200P2F (EI-MYY) was delivered to Aerotransportes Mas de Carga (MasAir) on lease from Altavair, making it the first airline from North and South America to fly the A330-200P2F freighter. The delivery has also unveiled a new livery and logo for the airline.  

In what Icelandair's director of marketing Gísli S. Brynjólfsson describes as "More of a refresh, not a total change," the airline has begun rolling out an updated livery and associated marketing collateral. Icelandair's current branding was last updated in 2006. "We needed to strengthen our story and the emotional part of the brand," Brynjólfsson said. "Icelandair culture has changed a lot, it's much more relaxed than it was before."

For perspective, he explained that the idea was to democratize the brand, as the current white, blue, and gold livery had been seen as a bit stuffy. "We took the gold out - it came up a few times in the talks with experts and focus groups that the gold-and-blue feels a bit royal - Icelandair is not a royal airline - Iceland is very democratic with small power differences," he said.

"We are so much like a normal Icelandic company - the power distance between people is very little - we're a company of equals, so that’s something that needs to be represented in the brand," he explained. For those who are fans of the airline's iconic special liveries like Hekla Aurora and Vatnajökull (the glacier livery), he was reassuring. "We’re definitely going to continue to have special liveries." But don't expect to see the new livery on the airline's substantial 757 fleet.

"I doubt that we will do the refresh on the 757s - we're doing just the MAX to begin with. The fate of time for those planes (the older 757s), combined with the cost of changing those planes, would not be reasonable." He did say the airline's two 767s would likely receive the makeover at some point.

The post Icelandair freshens its livery and logos, starting with their 737 MAX fleet appeared first on AirlineReporter.

Icelandair has revealed its new aircraft livery to the world. The airline has taken a step away from…

Icelandair made this announcement today: Icelandair’s new livery New year, new us! In 2022 we are updating our airline livery – the way our planes look – with new colors drawn from Icelandic nature, including the beloved northern lights. This is the first time the whole livery design has been changed since 2006, and is part of a complete refresh […]

First established as Trans-Canada Air Lines in 1937, the carrier we now know today as Air Canada has…

In an apparent bid to raise its profile and increase engagement with the public, ITA Airways is launching…

Founded in 2000, Corporate Aircraft Charter is a largely diversified air charter company, with operations that span across the business aviation sector. Its operations include private, FIFO, and aeromedical flight services, with contracts that cater to government agencies, tourism providers and the oil and gas sectors. To learn more about the company, Australian Aviation sat

Planning to connect cities in the United States to Japan and Korea via its hub at Ted Stevens International Airport in Anchorage, Alaska, a la Icelandair’s routes to Europe via Reykjavik, Northern Pacific Airways (NPA) rolled out their first painted 757-200 at an extravagant event at southern California’s San Bernardino International Airport (SBD). The airline […]

The post Northern Pacific Airways Unveils Livery, High Hopes for Its Future at Southern California Event appeared first on AirlineReporter.