Korea-based gaming developer and publisher Krafton announced its new collaboration with blockchain platform in a concerted effort to develop Play-to-Earn blockchain and NFT games. Krafton is the name behind popular game titles such as PUBG: Battlegrounds, Thunder Tier One, Elyon, and many more. According to the announcement on March 23, Krafton and Solana Labs signed [...]

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The Japanese messaging application, LINE Corporation announced on Twitter the launch of a non-fungible token (NFT) marketplace by April 13, 2022. The software giant has decided to dedicate a venture to developing and expanding the global NFT ecosystem, called LINE NEXT. #LINENEXT is launching a series of global #NFT partnerships, teaming with leading gaming, entertainment, art and service companies. The partnerships will develop NFTs based on famous IP and artists on #LINE NEXT's #globalNFT platform #DOSI. Learn more:https://t.co/l0k5UmUyVo pic.twitter.com/kAN2E8Yw4b — LINE Global (@LINE_Global) March 16, 2022 Multiple Partnerships to Create NFT Earlier this month, LINE NEXT announced the formation of 26 partnerships with a range of leading companies on their official website. The partnership involves SoftBank, NAVER, LINE Taiwan Ltd., NAVER Z, Crypto.com, CJ ENM, YG PLUS, Hashed, SHINSEGAE, AI Network, J&John, Mythical Games, WOW POINT, LINE Games, and many more.  The CEO of LINE NEXT, Youngsu Ko stated that the combination of LINE’s infrastructure and blockchain will create a quality NFT ecosystem.  “These partnerships are the start of many more to come in accelerating the global NFT ecosystem.” Objective and Strategy of LINE NEXT The many partnerships of LINE NEXT aim to create NFTs on the basis of popular content, iconic work of renowned artists, entertainment, webtoons, art, gaming, etc. LINE NEXT aims to expand the NFT ecosystem and establish the NFT value chain, globally. The corporation enables users to purchase and sell NFTs with family payment modes.  Alongside minting NFT collectibles, LINE NEXT plans to build marketplaces and support trading through their upcoming global NFT platform, DOSI. The NFT platform aims to support companies and creators alike in creating marketplaces, communities, and ecosystems to purchase and trade NFTs. 

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Krafton, developer of the popular videogame PUBG, said it had signed a deal with Solana Labs to jointly develop blockchain and NFT-based games and services. The developer said it intended to leverage its game building capabilities in the web3 space. The move marks growing the growing popularity of blockchain and play-to-earn (P2E) games, which has

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Clearly having not read the room at all over the last few months, PUBG creator Krafton has announced it has "entered a memorandum of understanding (MOU) with Naver Z to develop a new Web 3.0 and non-fungible token (NFT) project". Sigh.

This project will be aimed at building an "NFT metaverse platform", with Krafton using its experience of creating games such as PUBG to "develop a user-generation content [UGC] creation tool". The company will use Unreal Engine to build a "high-quality virtual world".

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PUBG developer Krafton has become the latest gaming company to make moves into the NFT space. The company said in a news release that it has invested more than $6.5 million into multiple companies to advance its efforts in this space, while it also plans to make its own NFT-related projects.

Krafton is investing $2.5 million into Seoul Auction Blue and $4.1 million into XBYBLUE, while it has signed a memorandum of understanding (MOU) to make its own NFT projects.

Seoul Auction Blue runs the art purchasing platform SOTWO. XBYBLUE, meanwhile, runs a service called XXBLUE that acquires and curates digital content IP that can then be sold to consumers.

Krafton's game studio, Bluehole, will lead the charge in working with these new companies to use Krafton's technology to make and sell NFT avatars for use in the metaverse "in the future."

Krafton CEO CH Kim said the company is confident it can come up with NFT solutions are that are "fun and engaging." Kim teased that this is "just the beginning" of what Krafton has planned in this space. Partnerships with other companies around the world will be announced later.

As for the NFT projects, Krafton said in a second release that it's working with NAVER Z to make new Web 3.0 and NFT projects to create an "NFT metaverse platform." NAVER Z runs the ZEPETO metaverse platform, which boasts 290 million users globally.

Krafton said it is leveraging its experience in making a big online game, PUBG, to help fuel its efforts in the metaverse space. It will also create a user-generated content tool and make a "high quality virtual world" using Epic's Unreal Engine to make its metaverse.

The announcement of Krafton's NFT/metaverse plans comes just days after Elden Ring company Bandai Namco announced it would spend $130 million to create its own IP metaverse, according to VGC.

NFTs, in particular, have been one of the most-discussed elements of games and the wider technology space for the past year or so. Recently, the indie games platform Itch.io slammed NFTs and the companies that support them. Check out GameSpot's roundup to find out more on where video game companies like Ubisoft, EA, Nintendo, EA, and Xbox stand on them.

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