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Tag: marketing campaign

Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s...

How to Find Off-Market Real Estate Deals

Both buyers and real estate investors can benefit from searching for off-market properties. These are houses that are not publicly found on the Multiple...

Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it...

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in...

Gaming Marketing Use Case Byte | Heineken – Esports Group

Visit the Gaming Marketing Institute for more insights! Description: This use case byte highlights key aspects of Heineken’s first global gaming marketing campaign, “Not All Nights...

AI in Business Process Automation: Streamlining Operations and Accelerating Efficiency

The speed of operations is essential to staying one step ahead of the competition. In recent years, artificial intelligence has transformed businesses by providing...

Inference Llama 2 models with real-time response streaming using Amazon SageMaker | Amazon Web Services

With the rapid adoption of generative AI applications, there is a need for these applications to respond in time to reduce the perceived latency...

Why Data-Driven Businesses Need Clean Sales Data

We have talked about how big data is beneficial for companies trying to improve efficiency. However, many companies don’t use big data effectively. In...

What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand

The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing,"...

22 Video Marketing & Advertising Campaigns You’ll Actually Enjoy Watching

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22...

Microsoft AI Provided Misleading Answers to Election Questions

Recent studies have brought attention to Microsoft’s AI chatbot, which is currently branded as Microsoft Copilot. This attention is due to its inaccuracy in...

How smava makes loans transparent and affordable using Amazon Redshift Serverless | Amazon Web Services

This is a guest post co-written by Alex Naumov, Principal Data Architect at smava. smava GmbH is...

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