If you’re running a micro-SaaS business by yourself, chances are you haven’t had much time or budget to spend on marketing.In fact, most founders focus resources almost exclusively on product development, and delay thinking about sales strategies until they desperately need their first customers. Of course, that’s already far too late to start running an […]

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Hydrogen and Oxygen are two of Shopify’s exciting new features unveiled at their Unite 2021 summit. The two products work together in order to streamline the production of custom storefronts.Shopify Hydrogen is a React framework that simplifies building custom storefronts for Shopify ecommerce platforms. This includes common ecommerce components such as the shopping cart, variant […]

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The Shopify Marketplace Kit is an ecommerce tool that allows developers to sell directly from any platform, instead of going through the Shopify app. It functions as a collection of APIs (Application Program Interface) that integrate with Shopify, so that any kind of platform can function as a storefront. If you’re new to Shopify or ecommerce in […]

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As the ecommerce sector grows in size, it also grows more competitive. One of the best ways to maintain your edge over the competition is to go global. However, selling globally comes with a series of challenges. There are many factors complicating international sales compared to local ones. Shipping costs, local sales taxes, and customs fees […]

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Shopify Checkout is Shopify’s native payment gateway. It’s both highly secure and easy to use, which makes it one of Shopify’s most valuable selling points.Shopify Checkout supports both sides of a transaction: customers submit an order request, input payment details and select a shipping option, and merchants choose to accept or query the order through […]

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Managing the customer journey means understanding context and measuring the right metrics. Customer experience (CX) is a critical component of modern business management, but it’s far too easy to get lost in the sheer mass of available data.Customer goals need to be aligned with business goals. It really is that simple. Unfortunately, CX measurement remains […]

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I don’t know about you, but whenever I’m considering making a significant purchase, the first thing I do is head to the review section.Whether it’s novelty curtains or writing software, I always want to know what my peers think about a product first. Their opinions are the ones I place the most weight in - […]

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Shopify’s CLI (Command Line Interface) is one of the best tools for building Shopify apps. Shopify CLI helps Shopify Partners perform a number of important app-building tasks. This includes generating Node.js, PHP, and Ruby on Rails apps, as well developing app extensions, themes, and Shopify Scripts (currently in beta).Shopify CLI also automates a number of these […]

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