Many companies stick with pretty basic financial systems when first getting off the ground. Once there's revenue coming in, the founder and their accountant may...
This article shares key insights from our Founder Chats interview with Aran Khanna on April 5th, 2022. Listen to the full conversation here.The journey...
Inspired by Founder Chats: Justin Cooke from Empire Flippers. This article shares key insights from our interview with Justin Cooke on January 6th, 2022. Listen...
SYNC WITH CONNEX’S CHALLENGE Sync with Connex is a successful, multi-million dollar SaaS company. To support growth goals, they needed to track data from Stripe,...
If you offer a SaaS product, you need sharp focus in three areas: customer experience, product development, and marketing.Neglect any one of these, and...
This post is aimed at CEOs and founders who are looking to upgrade their SaaS Financial Model to an operational tool that helps them make more informed decisions. This is the same core model that enabled me to simultaneously work with dozens of startups using spreadsheets, while we built our SaaS financial modeling software Flightpath. Table of […]
Data is the lifeblood of your SaaS business. Without it, you won't know who your customers are, how to get more of them, or even if your organization is profitable or not.Unfortunately, acquiring useful data is a pain.That's why many SaaS and subscription-based business owners turn to business analytics tools. Two of the more popular […]
‘’The best predictor of future behavior is past behavior’’. This often-quoted truism applies to most areas of life, including customer behavior.The more you know about your customers, the better you will be able to predict their spending. This includes not only what they buy, but when, how, and also why.These behaviors are individual to a […]
Why should you promote your content? Your customer (or ideal customer) values great content. However, the most successful content doesn’t always equate to the best quality content.This is one of the first rules of successful content marketing:The best-promoted content wins.Does your company website have monthly traffic? If you answered yes, then there is hope. You have […]
