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Tag: Esports Marketing

Made for the Metaverse: The Counter-Strike Hall of Fame

The Metaverse is an increasingly attractive consumer channel for companies across the world. With major marketers like Coca-Cola, McDonald’s, and P&G all executing activations...

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Branding your way into esports

Picture this: you own and operate a brand that is not remotely connected to esports or gaming, like a jeans brand, a bank, or a brand that produces beef jerky. You understand the appeal of esports and would like to connect to gamers in a way that is meaningful to them, but you simply do […]

Metaverse FAQs

Prior to 2020, most people had never even heard the word “Metaverse.” A little more than two years later, media conglomerates are regularly discussing the topic. In tandem, major companies and investors are pouring billions of dollars into “building” the Metaverse and related technologies.  To help cut through the noise, this article provides answers to […]

The post Metaverse FAQs appeared first on Esports Group.

The Secret to Esports Co-Branding

This article outlines key principles of effective co-branding in esports and gaming. A partnership between Mars Wrigley’s Skittles and Gamma Labs’ G FUEL energy drink is proposed to demonstrate how non-endemic companies can build business, boost awareness, and break into the worldwide gaming market. Here is what you should know:  Consumer brands popular among gamers […]

The post The Secret to Esports Co-Branding appeared first on Esports Group.

CSM named sponsorship sales agency of record for Evil Geniuses

Marketing and brand experience agency CSM has been named the sponsorship sales agency of record for North American esports organisation Evil Geniuses. As result of the deal, CSM will assist the organisation in identifying, developing and securing commercial partnerships with high-profile brands. RELATED: Evil Geniuses appoints Leonard Edwards as VP and Head of Global Partnerships […]

Unlocking Crypto’s Esports Potential

Episode number ten of the eSports iQ podcast series discusses why emotional connection is the missing piece for crypto companies’ esports marketing. Including how to become emotionally relevant through: Promoting shared meaning Tapping into the pleasure principle Empowering creative experiences Previous podcast episodes (in video format) are hosted on our YouTube channel. The podcast is […]

The post Unlocking Crypto’s Esports Potential appeared first on Esports Group.

Fixing Esports Brand Building

Episode number nine of the eSports iQ podcast series explores the complexity of building strong brands in competitive video games and how to overcome it. Including: Why dilution in esports hurts branding How mascots and personification helps brand building The benefits of differentiation Previous podcast episodes (in video format) are hosted on our YouTube channel. […]

The post Fixing Esports Brand Building appeared first on Esports Group.

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Hacking Esports and Gaming with Brand Activations

This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know:  The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021.  Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions.  AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]

The post Hacking Esports and Gaming with Brand Activations appeared first on Esports Group.

Cheesecake Digital Wins MEA Markets Award

    Following a tough 18 months due to COVID we are delighted to announced that the business ends the year as an award winner. MEA Markets, a business magazine centred on the Middle East and Africa, recently confirmed the winners in their MEA Business Awards 2021. Cheesecake Digital was named [...]

The post Cheesecake Digital Wins MEA Markets Award appeared first on Cheesecake Digital.

Cheesecake Digital Wins MEA Markets Award

Following a tough 18 months due to COVID we are delighted to announced that the business ends the year as an award winner. MEA...

Redefining Brands in Esports

Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes:  Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021).  Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017)  Partnership with Turner’s […]

The post Redefining Brands in Esports appeared first on Esports Group.

Three Problems with Esports Marketing

Episode number eight of the eSports iQ podcast series takes a no-holds barred look at three issues that hinder widespread audience growth for competitive video games. Specifically, why Riot Games CEO Nicolo Laurent’s statement that, “…by the end of the century most top sports are going to be esports,” will not age well unless the […]

The post Three Problems with Esports Marketing appeared first on Esports Group.

One Ring to Rule Them All

“I got a really big team. They need some really big rings. They need some really nice things.” Drake Chinese team Edward Gaming (EDG) are League of Legends (LoL) world champions – claiming the Summoner’s Cup by beating rivals DWG KIA for the organization’s first championship at Riot Games’ Worlds 2021. The final five game series took place in Reykjavik, Iceland and attracted over 4 million viewers outside […]

The post One Ring to Rule Them All appeared first on Esports Group.

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