Apeiron, in collaboration with Talon and United Esports, is hosting the Apeiron x Talon Nova Tournament.
The tournament consistsof two conferences: Eastern (Asia) from April...
For a game where flying rocket-powered battle cars slam oversized low-gravity footballs into virtual nets, Rocket League is surprisingly skillful. Like any skill-based competitive pursuit, setting is largely irrelevant — winning requires mastery, and mastery warrants practice. Like all esports titles, Rocket League requires thousands of hours spent training and refining intricate mechanical movements, the […]
Esports marketing professional Patrick Collins, formerly of EXCEL ESPORTS, has launched his own gaming and esports consultancy Leapfox. According to the release, the agency’s main goal is to provide support for brands, rights-holders and agencies looking to take its gaming and esports strategy to the ‘next level’. RELATED: Fabian Broich launches esports agency Achieveminds Leapfox […]
The following proposes a partnership between Horizon Worlds, a social virtual reality app from Facebook (Meta), and several major esports organizations. The objective is to demonstrate how non-gaming virtual worlds can build trust with and attract gamers through esports marketing. Here are some key takeaways: Today’s Metaverse is divided Competitive video games (esports) […]
Picture this: you own and operate a brand that is not remotely connected to esports or gaming, like a jeans brand, a bank, or a brand that produces beef jerky. You understand the appeal of esports and would like to connect to gamers in a way that is meaningful to them, but you simply do […]
Prior to 2020, most people had never even heard the word “Metaverse.” A little more than two years later, media conglomerates are regularly discussing the topic. In tandem, major companies and investors are pouring billions of dollars into “building” the Metaverse and related technologies. To help cut through the noise, this article provides answers to […]
This article outlines key principles of effective co-branding in esports and gaming. A partnership between Mars Wrigley’s Skittles and Gamma Labs’ G FUEL energy drink is proposed to demonstrate how non-endemic companies can build business, boost awareness, and break into the worldwide gaming market. Here is what you should know: Consumer brands popular among gamers […]
Marketing and brand experience agency CSM has been named the sponsorship sales agency of record for North American esports organisation Evil Geniuses. As result of the deal, CSM will assist the organisation in identifying, developing and securing commercial partnerships with high-profile brands. RELATED: Evil Geniuses appoints Leonard Edwards as VP and Head of Global Partnerships […]
Episode number ten of the eSports iQ podcast series discusses why emotional connection is the missing piece for crypto companies’ esports marketing. Including how to become emotionally relevant through: Promoting shared meaning Tapping into the pleasure principle Empowering creative experiences Previous podcast episodes (in video format) are hosted on our YouTube channel. The podcast is […]
Episode number nine of the eSports iQ podcast series explores the complexity of building strong brands in competitive video games and how to overcome it. Including: Why dilution in esports hurts branding How mascots and personification helps brand building The benefits of differentiation Previous podcast episodes (in video format) are hosted on our YouTube channel. […]
This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021. Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions. AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]
Following a tough 18 months due to COVID we are delighted to announced that the business ends the year as an award winner. MEA Markets, a business magazine centred on the Middle East and Africa, recently confirmed the winners in their MEA Business Awards 2021. Cheesecake Digital was named [...]
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes: Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021). Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017) Partnership with Turner’s […]
