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Description: This use case byte highlights key aspects of Heineken’s first global gaming marketing campaign, “Not All Nights...
Digital marketing is undeniably central to the 21st century customer journey. The continued rise of gaming platforms has also shifted how marketers forge connections...
Have you ever wondered what gyms will look like in the metaverse?
Hint: They will be full of furries, user generated, and livestreamed on Twitch.
So,...
The following explores OS Studio’s gaming marketing program for DoorDash, an online food ordering and delivery service based in the USA. The objective is to...
Kellogg’s Frosted Flakes’ recent project with Twitch, the Amazon-owned livestreaming platform, demonstrates why VTubers are emerging as valuable brand marketing assets for reaching gaming audiences....
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined...
The National Football League (NFL) launched NFL Tycoon, a persistent experience on Roblox, in February 2022 to, “engage the next generation of NFL football fans...
Episode number twelve of the eSports iQ podcast series outlines how to create effective context for your marketing campaigns in esports and gaming. Including...
Episode number twelve of the eSports iQ podcast series outlines how to create effective context for your marketing campaigns in esports and gaming. Including...
Episode number eleven of the eSports iQ podcast series discusses how marketers can win at esports storytelling. Including a breakdown of Gucci’s latest foray...
Episode number eleven of the eSports iQ podcast series discusses how marketers can win at esports storytelling. Including a breakdown of Gucci’s latest foray...
