Episode number eleven of the eSports iQ podcast series discusses how marketers can win at esports storytelling. Including a breakdown of Gucci’s latest foray into gaming and how it illustrates three must-haves for marketing stories that resonate with esports fans and gamers, such as:
- How to structure a marketing story
- Why it is important to show not tell
- The best way to employ influencers
Previous podcast episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify. Enjoy!
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- Source: https://www.esportsgroup.net/how-marketers-can-win-at-esports-storytelling/?utm_source=rss&utm_medium=rss&utm_campaign=how-marketers-can-win-at-esports-storytelling