The first day of Keyfest 2022 highlighted the growth of the Lightning Network and Taproot, and reflected on the future of Bitcoin.

Technology is dynamic, and so are sales and marketing strategies. The Metaverse’s emergence is a relatively new phenomenon in the realm of technology and is gradually picking up pace in recent times. As digital marketing has progressed significantly over the last two decades, the metaverse has baffled many businesses and marketers. Will they, however, use the metaverse to their advantage to avoid being in the dark? Metaverse is gaining popularity as virtual reality (VR) and augmented reality (AR) become more prevalent on the internet. Last year, it was estimated that around 85 million consumers will be able to experience AR or VR at least once each month.  While the Metaverse isn’t exactly what science fiction has depicted it to be, it nevertheless offers unimaginable value as a new computing platform. Let’s Understand Metaverse The term ‘metaverse’ refers to a virtual environment where you can enter a completely different universe by using AR and VR equipment. That universe is entirely virtual, and technology is responsible for all inventions. It also allows you to test out a variety of activities, such as speaking with friends and new people, attending events, traveling to any site, and attending conferences inside the specific metaverse. You also obtain NFTs (Non-Fungible Tokens), which you may use to buy or sell your services. Once Meta transforms the currency into these NFTs, you’ll work with cash. Furthermore, you will receive a reward also. Metaverse and Marketing Now that you understand what the metaverse is and at what level it exists, let us look at how marketers will use this technology and trend to their advantage. Marketers are flocking to the metaverse for a variety of reasons. Its all-new, and faster connections are now available to help support the growth of the environment. However, the most important reason is that marketers want to focus on and keep Millennials as well as Gen-X updated and involved with their products and technology. And metaverse allows them to do so in a unique way. Based on the level of engagement that companies are already receiving, it’s apparent that this selling tactic is working and will continue to work. Examples Fortnite and Animal Crossing games offer Meta events for the gaming world. The Coca-Cola firm successfully collected about $500,000 cash for the meta-universe in 2021. In 2021, Gucci teamed up with Roblox, the ruler of the gaming industry, to sell their products in the metaverse. Gucci launched the Gucci Garden on Roblox, a virtual experience to complement the Gucci Garden Archetypes, a real-world project that took place in Florence, Italy. Gucci also released exclusive digital sneakers, Gucci Virtual 25, that are worn virtually in AR or used in apps like VRChat and Roblox. Microsoft is working on digital avatars to be launched in 2022, which will allow attending conferences and official seminars more effectively. Nike is working on a project where gaming, fashion, and entertainment will be experienced with the use of AR equipment. Within the meta-universe, H&M, the world’s largest apparel retailer, recently opened the world’s first clothing store. Customers can buy clothes and other things for real money here. However, because the public is still in the early stages of accepting this trend, the full process will take time. Vans, the skateboarding company, has introduced a virtual skatepark in Roblox that allows players to try new tricks and earn points that they can use to customize their avatar in the virtual store. The statistics reveal that their online park has received over 48 million visitors to date. How Can the Market Adapt the Metaverse? Creating marketing experiences that sync in with real-world events or are similar to what your entire team is already doing in the real world is a great way of keeping loyal customers and attracting a potential audience. Within the metaverse, you can deliver virtual advertising. Metaverse is interactive and immersive in nature, therefore you should take advantage of this by providing a similarly immersive experience with your advertising and marketing efforts. Create branded installations and events that consumers will participate in, instead of placing simple adverts. (The Gucci Garden gives an immersive experience.) People love collecting items, and the metaverse provides them with the same experience. Businesses can provide the same experience in the metaverse by providing assets or limited-edition items to be collected in the metaverse world. (The Gucci Garden provides the Collector’s Room where people collect Gucci items through NFTs.) Individuals are against advertising. As marketers, it is important not to show up unexpectedly when customers are already there. Furthermore, since you may be attempting to connect to these users, you’ll want their positive feedback. Keep in mind that you can’t simply enter a new platform without taking the new format into consideration. (Brands like Gucci first connect with the Roblox developer community before creating items … Continued

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It’s an era of celebrations for the Chinese regions as the Spring festival, a carnival that marks the beginning of a new year on the traditional Chinese calendar, is fast approaching. CoinW, an Australia-based cryptocurrency trading platform has decided to join the Chinese to bid farewell to the old year and usher in the new […]

The Lightning Network, Bitcoin’s scaling solution, has seen incredible success last year, growing both in capacity and transaction count.

The post Despite major growth in 2021, the Lightning Network still remains a niche product appeared first on CryptoSlate.

Apple's updates this week included fixes for two zero-day flaws, several code execution bugs, and vulnerabilities that allowed attackers to bypass its core security protections.

China has released a white paper outlining the centrality of space to the country’s “overall national strategy” as well as major plans for the years ahead.

The post China presents space plans and priorities in new white paper appeared first on SpaceNews.

The Travel Rule, which now governs service providers in the digital currency ecosystem, is arguably not a source of concern as a new report from Notabene shows many firms in the space are in compliance already. (Read More)

Across the Association of Southeast Asian Nations (ASEAN), Singapore has become the central hub for cross-border e-commerce platforms, favored by industry players for the forward-looking planning and deployment by the

The post Singapore Maintains Position as ASEAN’s Hub for Cross-Border E-Commerce Platforms appeared first on Fintech Singapore.

Set out on a brand-new Elder Scrolls adventure and explore the chivalric culture of the Breton people and the island home of their noble elite in The Elder Scrolls Online: High Isle. Just announced as part of our 2022 Global Reveal, we are thrilled to unveil ESO’s next big saga and supporting releases. The Legacy […]

Walmart CEO says the app will allow users to “manage their money in one place”.

Numerous developments made 2021 an unprecedented year in Bitcoin mining, setting the stage for a monumental 2022.

The Non-fungible token (NFT) market is booming, and at its helm is the top NFT marketplace – OpenSea. Or at least it used to be before it was overtaken by the newly launched LooksRare. The latter is now handling traffic worth more than double the figures registered by OpenSea. Naturally, OpenSea has been looking to […]