In a panel discussion held at the
Finance Magnates London Summit 2023, esteemed figures gathered to explore the
pivotal role of marketing in driving success for...
Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology...
Small businesses are facing more challenges than ever. The recent economic crisis is not showing any signs of abating any time soon. Fortunately, companies...
Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that...
Big data is extremely important in the marketing profession. This is supported by the fact that companies around the world will be spending over $4.6 billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service, forecast industry trends […]
