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Small improvements to your SaaS pricing strategy can have a huge impact, on customer signups, MRR, and the overall growth of your business.

Trouble is, working out how to improve your pricing strategy can feel seriously complicated: you need to factor in your competitors' pricing, the perceived value of your solution, the price sensitivity of your customers... and somehow come up with a perfectly optimised price.

Thankfully, big journeys start with small steps. To help you improve your software pricing, I asked a ton of founders, CEOs, CMOs, advisers and VCs to share their best SaaS pricing strategies, and answer a simple question:

Read on for killer pricing insights and smart SaaS pricing strategies from the likes of Wade Foster (Zapier), Adam Feber (Chargify), and Lincoln Murphy (Sixteen Ventures).

PHOENIX – Nov. 3, 2021 – onsemi (Nasdaq: ON), a leader in intelligent power and sensing technologies, has been awarded an Emmy^® Award for Technology and Engineering by the National Academy of Television Arts and Sciences (NATAS). Industry experts and peers chose the company’s work in the pioneering design and development of its intra-pixel charge transfer CMOS image sensors for showing excellence in engineering creativity. onsemi will be honored at a ceremony celebrating the 72nd Technology & Engineering Emmy^® Awards on Thursday, November 4^th live streamed on Watch.TheEmmys.TV.

For more than 20 years, onsemi has worked with ARRI, a leading manufacturer of motion picture equipment in the world, to bring high-quality digital capture to professional motion picture and television production. Camera-specific adjustments by ARRI combined with the advanced image sensors from onsemi allow cameras to capture the color richness, vibrancy and high dynamic range that previously cinematographers depended on film to deliver. By working in a digital medium, cinematographers get the benefits of fully digital workflows for editing and post-production effects.

“Our long-term collaboration with industry leaders such as ARRI proves how the relentless pursuit of excellence can change how we view the world,” said Ross Jatou, senior vice president, intelligent sensing group at onsemi. “By utilizing our technology, we have successfully delivered remarkable products that combine exquisite image quality at high resolution and frame rate to enable best-in-class image capture.”

“Our two-decade collaboration with onsemi has helped us to redefine imaging technology and contributed to the trust filmmakers around the world place in ARRI digital cameras to realize their creative ideas,” said Franz Kraus, advisor at ARRI.

The broad image sensor portfolio from onsemi provides options for camera manufacturers to satisfy the requirements of end applications from wearables and consumer electronics to demanding industrial and automotive applications. The award-winning technology recognized by NATAS is also used in automotive advanced driver assistance systems (ADAS) and autonomous systems to meet the high functionality standards for vehicle safety.

Learn more about the latest intelligent sensing solutions from onsemi.

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About NATAS

The National Academy of Television Arts & Sciences (NATAS) is a service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational, and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Awards for News & Documentary, Sports, and Daytime television programming, as well as achievements in television Technology & Engineering. NATAS membership consists of more than 18,000 broadcast and media professionals represented in 19 regional chapters across the United States Beyond awards, NATAS provides extensive educational programs through its Foundation, including regional and national scholarships and Student Production Awards.

PHOENIX – Oct. 5, 2021 – onsemi (Nasdaq:ON), a leader in intelligent power and sensing technologies, announced the availability of a new 1/1.7 inch 8.3 MP CMOS digital image sensor with rolling shutter and embedded High Dynamic Range (eHDR) technology.