Coinbase has been hit with a class action lawsuit that alleges that the exchange giant wrongfully sold at least 79 different cryptocurrencies as unregistered securities. The three plaintiffs, Christopher Underwood, Louis Oberlander and Henry Rodriguez, allege that Coinbase has been knowingly selling securities without registration statements under the guise of operating a cryptocurrency exchange. The […]

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If you can prove that your marketing activities actually made an impact on your business, you'll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer's dream, right?

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important is in the field of […]

The post 5 Sources of Data for Customer Analytics and Their Benefits appeared first on SmartData Collective.

The marketing profession has been fundamentally changed due to advances in artificial intelligence and big data. The market size for AI in marketing is expected to grow over 31% a year through 2028. It is growing at an even faster pace as more companies discover new benefits. Unfortunately, there are a number of AI-driven marketing […]

The post Problems Solved with AI And Machine Learning in Customer Service appeared first on SmartData Collective.

Across industries, it’s generally accepted that it costs about five times as much to attract a new customer as it does to sell to an existing one. In insurance, the cost of acquiring customers (CAC) is higher, at seven to nine times that of selling to an existing customer. On average, that’s paying between $487 […]

The post Insurtechs Need to Ace Customer Acquisition Cost (CAC) Optimization appeared first on Daily Fintech.

This article was published as a part of the Data Science Blogathon.                                                                                        Source: […]

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