This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
For years, video games development has been one of the fastest growing sectors of the entertainment industry, Anna Piechówka, IP Counsel at industry leader, CD PROJEKT RED, takes a closer look at some of the specific challenges that this complex medium presents for IP protection.
Cloud9-owned London Spitfire is one of the founding members of the Overwatch League. The team won the inaugural season but instead of leaving a legacy in the game, London Spitfire has spiraled down to inconsistent performances and poor results.
Activision Blizzard’s Overwatch is more popular than ever. The Overwatch League, a collection of professional teams from across the globe, has completed its very...
