Blockchain startup seeks to help Asia’s small businesses find value in reducing their carbon footprints.

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HONG KONG, Jan 25, 2022 - (ACN Newswire) - Huisen Household Intl. (02127.HK) announced that it has entered into a strategic cooperation agreement with Netjoy Holdings Limited (02131.HK). According to the agreement, Huisen Household will appoint Netjoy as a short video online marketing solution provider for the promotion of the Group's smart home products and the provision of big data management and analysis for improving and optimizing the efficiency of marketing and advertising campaign of the Group. In addition, the Group and Netjoy shall jointly cooperate for the development of a cloud-based virtual reality smart home project based on Metaverse, including the development of virtual reality exhibition hall for consumers' interactive experience, live broadcast sales by artificial intelligence ("AI") sales anchor and promotion and sales of the smart home products of the Group through the application of AI technologies

Huisen Household said that it is one of the Group's business strategies to develop smart home products under its own brands. Leveraging on Netjoy's big data analysis and AI capabilities, this strategic cooperation can assist the Group to enhance brand awareness and its smart home products to to-B and to-C markets through different marketing and advertising campaigns and innovative means, which can in turn increase the Group's market shares of the smart home products in China, as well as raising brand awareness and reputation of the Group.

The "Metaverse" can be imagined as an extension of the real world, creating virtual scenes and virtual characters in the virtual world by combining virtual reality (VR) and augmented reality (AR). The metaverse concept has developed rapidly since last year. In addition to attracting a series of virtual asset investments, different activities have been successfully launched in different virtual scenes. For example, Ariana Grande, an American singer and Travis Scott, a rapper have successfully held virtual concerts with over a million viewers watched online.

As people are moving from the real world to the virtual world, major international brands are also pouring into the "Metaverse" concepts. This phenomenon reflects that the virtual world can help brands to establish close ties with different groups, especially the young generation. As a representative of Internet 3.0, the Metaverse can instantly connect buyers and sellers, merchants, and customers directly. With the improvement of hardware access equipment in the future, the Metaverse will be more widely used, and become a combination of the real world and the virtual world. People will have their own "home" in the virtual world with a variety of smart home products. The market is looking forward to seeing the effects of this strategic cooperation agreement of Huisen Household in the future.


Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comHuisen Household Intl. (02127.HK) announced that it has entered into a strategic cooperation agreement with Netjoy Holdings Limited (02131.HK). According to the agreement, Huisen Household will appoint Netjoy as a short video online marketing solution provider for the promotion of the Group's smart home products and the provision of big data management and analysis for improving and optimizing the efficiency of marketing and advertising campaign of the Group.

The Pritzker Organization joins as Anchor investor; fund invests and co-builds seed-stage innovations in blockchain, DeFi, gaming, metaverse, NFTs, DAOs and Web3

(PRWeb January 25, 2022)

Read the full story at https://www.prweb.com/releases/decasonic_announces_final_close_of_early_stage_blockchain_venture_fund_at_48_8_million_with_88_investors/prweb18453133.htm

The value locked in decentralized finance (defi) has dropped 21.22% since January 4, 2022. At the time, the total value locked (TVL) in defi was $255.84 billion and today, the TVL is around $201.55 billion. TVL in Defi Loses $54 Billion in 2 Weeks While digital currency markets shed significant value during the last two […]

There are a number of options for including a Table of Contents lock in WordPress. You can use a plugin, or try to do it yourself.

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Practical Ways to Improve Your Sleep as an Esports Athlete Introduction In my last blog we discussed three reasons why sleep is important for your esports performance. If you haven’t read that yet I’d definitely recommend giving it a read at some point to help you understand why sleep is important. (Click here) In this […]

I am traveling for the last time this year and when I am on the road I get to reflect a lot on what is actually going on within supply chains and what we can expect into the future.  Here are some things I have reflected on and believe for 2022:

Disruption is not Going Away:

Short of a major economic turndown, the container issues, ship issues, port issues, driver and transportation issues all will continue through 2022 and into 2023.  There is no evidence that until significant ship and container capacity comes on line (2023) there will be much improvement.  As we have learned this last few weeks, the “appearance” of improvement has been somewhat of a mirage.  Ships are slowing down and they are at anchor just further out at sea.  

COVID Is Moving from a Pandemic to an Endemic:

The definition of an endemic is something that is around us and never going away.  Covid will be around us, at a baseline level for the foreseeable future.  The next time you hear someone say to you, “When this is over… “ , remind them we are going into our 3d year. This is the “way it is” and masks, vaccines and therapeutics will be needed likely for the remainder of my life.  Supply chains cannot “wait until this is over “  to implement change and execute process improvements.  We have to learn to work within it. 

Shippers Will Continue To Take More Control of The Assets:

We all have seen the stories of big companies leasing ships but who would have thought a large furniture company would buy a large trucking company?  This is a perfect example where shippers will be adjusting their supply chains to deal with the massive margin inflation in purchasing of supply chain services.  It takes a while but supply chains will adjust.  Product will be on-shored, assets will be insourced, and networks will be redesigned to adjust and mitigate the inflation.  

This was started by Amazon when they bought Kiva Robots and they have progressively taken control of their own destiny.  Amazon will surpass UPS and FEDEX as the largest package shipper (on their own assets) sometime next year.  The massive margin inflation passed to shippers this year is not sustainable and it will end. 

We Will See 3 Interest Rate Hikes in 2022:

This is breaking news as it was today the Fed had their press conference after the December FOMC meeting.  You decide what this means for your business but suffice to say the “punch bowl” is going to be removed from this economy.  I personally believe this will mean a number of “zombie” companies will struggle to survive.  The easy money will be gone and companies which generate no profit will not continue to be valued at such high levels as they are today.  

A Few Charts:

Those who know me know I track the FRED Inventory to Sales ratios as an indicator telling us what stage the restocking and the “normalization” of supply chain is in.  The news is that we are still dramatically lower than we need to be and this means restocking will continue for the foreseeable future (See Disruption is Not Going Away above):

I am traveling for the last time this year and when I am on the road I get to reflect a lot on what...

Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes:  Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021).  Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017)  Partnership with Turner’s […]

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When Bitcoin was first made known to the world, its design of being a new circulating currency to replace fiat was its most alluring aspect. It spoke to those who were looking at ways to “stick it to the man” every opportunity they got. It wasn’t until much later that this idea was overshadowed by […]

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This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

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  Are you wondering how many people play Rainbow Six Siege?  Would you like to find out if still is popular in 2021 or if is it dying? Let’s answer this and more questions down below.   Review: What Is Rainbow Six Siege? Is It Worth It In 2021? Rainbow Six Siege is a tactical […]

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