Through a most cunning experiment, on February 2nd, 100 Thieves weaved its 2021 LCS esports victory story into a display of the business’s innovation. In the LA organisation’s signature parasocial content fashion, 100 Thieves CEO Matthew ‘Nadeshot’ Haag appeared in a video introducing the org’s 1.1 million Twitter followers to a masterful 75-hour click-and-collect fan […]
Riot Games has just contacted all the teams participating in the North American 2022 VCT Challengers One esports event to give them their group allocations. Every one of these twelve teams secured their spot by either receiving a direct invite or outperforming others in open bracket qualifications. They all just received information on which group […]
After an LCS year filled with roster changes and drama, how could the offseason be any different? After North America’s relatively respectable showing at Worlds 2021, with Cloud9 making it out of groups, Team Liquid being one game from doing the same, and 100 Thieves putting up a 3-3 record, NA teams are looking to […]
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
100 Thieves has chosen to release their CS:GO esports roster, citing poor results by the team and increased uncertainty in the esports structure — especially during the COVID pandemic — in a Twitter announcement
CS:GO fans could finally get to see NA and EU teams face off against each other. A group of North American CS:GO teams are considering moving to Europe for the last few months of the year, according to a report by HLTV.org.
