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SEO: 9 Tips for Brand-friendly Content

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Branded marketing content and excellent organic search rankings are not mutually exclusive.

Content is among the most subjective aspects of search engine optimization. It has also become the most important. And the best content is unique, well-written, and relevant.

But that content should also mirror your brand’s messaging and voice. Here are nine tips to get started.

Optimizing Brand-friendly Content

1. Be unique. Nothing in this list matters unless the words on your pages are yours alone. Scrambling the words doesn’t make them yours. Consider this example.

  • Original text from Wikipedia: “The Rock of Gibraltar, also known as the Rock, is a monolithic limestone promontory located in the territory of Gibraltar, near the southwestern tip of Europe on the Iberian Peninsula.”
  • Overly similar text: “The Rock of Gibraltar can be found near the tip of southwestern Europe. Also known as the Rock, it is a monolithic limestone promontory on the Iberian Peninsula.”

Though it’s not an exact copy, the “overly similar text” includes the same words, phrases, and concepts. Rearranging another source’s phrases won’t help your organic search performance.

Never copy another source, unless it’s a direct quote. And don’t quote long sections of another site’s text. Link to the source instead.

2. Write well. Search engines value well-written and grammatically-correct content. It’s part of the user experience. Typos, awkward phrasing, incorrect or vague information: All degrade your chances of ranking organically.

3. Provide contextual relevance. Optimizing content requires more than repeating keywords. Use related phrases and concepts. Investigate the other sites that rank well, and note the connections within their body copy. For example, to rank for “golf cart batteries” — which accounts for 40,500 monthly searches in Google U.S. — mention related concepts such as battery voltage, popular brands, and lithium use.

Remember, however, that no amount of keyword repetition will overcome stolen or poorly-written text.

4. Brand it. No experienced SEO professional would advise ignoring your company’s brand voice. Without that, the content could be on any site. Avoid cliche, slogans, and marketing-speak. If you have to use irrelevant language from a marketing campaign, work in descriptive phrasing for contextual relevance.

5. Resist jargon. Avoid industry jargon unless keyword research proves that shoppers use it, too. Speak like consumers, and they will understand your copy.

For example, the medical-supply industry commonly uses “wound care” as a catchall for bandages, gauze, tape, and other first-aid supplies. While it is arguably understandable, “wound care” is not how most consumers search for those products. Thus using “wound care” or “wound care supplies” would likely target only a fraction of the keyword demand.

6. Replace pronouns. Use the actual word or phrase rather than its pronoun when possible and natural. Avoiding the pronoun allows for more descriptive language.

  • Bad: Its red, white, and blue colors display your allegiance to our country.
  • Good: The flag’s red, white, and blue colors display your allegiance to the United States.

7. Mind current rankings. Don’t redo your content without first understanding the keywords that each page ranks for. Changing content headlong without researching current rankings could hurt, not help.

8. Vary the text. Search engines ignore punctuation when judging keywords and contextual relevance. This provides an opportunity for variations of the same keywords, which could trigger different search results.

For example, both sentences below are grammatically correct. But they use the keyword phrase “running shoes saucony” differently. A comma separates one — the other by a question mark.

  • For those who are passionate about running shoes, Saucony combines a cush feel with a durable and stable outsole.
  • Are you passionate about running shoes? Saucony combines a cush feel with a durable and stable outsole.

9. Get to the point. Search engines don’t reward blather. Your content needs to make its point quickly, without fluff. Text-heavy pages can certainly rank well. But it’s because they contain valuable info, not repetition or redundancy.

Source: https://www.practicalecommerce.com/seo-9-tips-for-brand-friendly-content

AI

Cardano Partners With Chainlink for DeFi Smart Contracts Development

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During a period of major corporate and institutional interest in the crypto industry, nearly 5,000 new tokens have emerged in the last 12 months, averaging over 10 new coins per day, new data shows.

Cryptocurrency Boom of 2021

As can be observed on CoinMarketCap’s homepage, the number of existing cryptocurrencies has recently surpassed 12,000. This is well over the approximately 7,100 coins recorded by the site in September of last year, meaning that at least 4,900 new digital assets have been created in the last 12 months alone.

This represents the largest YoY surge in the absolute number of cryptocurrencies since Bitcoin’s inception. During this time, the digital asset industry achieved a total market cap of over $2 trillion.

Interest in crypto creation is largely driven by Bitcoin’s price gains in the past year, as well as increasing institutional involvement in the space.

As household names like Elon Musk and Jack Dorsey show support for the industry and its possibilities, both creative and financial interest continues to be drawn into the space. This further bolsters the markets, inspiring developers to work on their own cryptocurrencies to avoid missing out on potential gains and demand.


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Furthermore, digital assets have garnered high interest as an asset class for hedging against inflation – especially during the economic crisis created by the coronavirus pandemic. While September of 2020 saw stock markets plunge, cryptocurrencies mostly held their value. This may have inspired even more creators to start investing and developing in the emerging asset class.

Is This a Good Thing for Crypto?

Through increased interest and technological development is crucial to the crypto industry’s growth, an ever-growing number of coins may be counterproductive or even dangerous.

For example, SEC chair Gary Gensler is only more skeptical of the space due to the vast number of tokens in existence. Recognizing that there is no room for thousands of different currencies, he plans to further regulate the industry to protect investors before some of them inevitably collapse.

Indeed, many of these tokens seem like dangerous investments – if not outright scams. Over $25 million were lost to crypto scams among Australians only in the first half of 2021

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Source: https://coingenius.news/cardano-partners-with-chainlink-for-defi-smart-contracts-development-4/?utm_source=rss&utm_medium=rss&utm_campaign=cardano-partners-with-chainlink-for-defi-smart-contracts-development-4

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AI

Cardano Partners With Chainlink for DeFi Smart Contracts Development

Published

on

During a period of major corporate and institutional interest in the crypto industry, nearly 5,000 new tokens have emerged in the last 12 months, averaging over 10 new coins per day, new data shows.

Cryptocurrency Boom of 2021

As can be observed on CoinMarketCap’s homepage, the number of existing cryptocurrencies has recently surpassed 12,000. This is well over the approximately 7,100 coins recorded by the site in September of last year, meaning that at least 4,900 new digital assets have been created in the last 12 months alone.

This represents the largest YoY surge in the absolute number of cryptocurrencies since Bitcoin’s inception. During this time, the digital asset industry achieved a total market cap of over $2 trillion.

Interest in crypto creation is largely driven by Bitcoin’s price gains in the past year, as well as increasing institutional involvement in the space.

As household names like Elon Musk and Jack Dorsey show support for the industry and its possibilities, both creative and financial interest continues to be drawn into the space. This further bolsters the markets, inspiring developers to work on their own cryptocurrencies to avoid missing out on potential gains and demand.


ADVERTISEMENT

Furthermore, digital assets have garnered high interest as an asset class for hedging against inflation – especially during the economic crisis created by the coronavirus pandemic. While September of 2020 saw stock markets plunge, cryptocurrencies mostly held their value. This may have inspired even more creators to start investing and developing in the emerging asset class.

Is This a Good Thing for Crypto?

Through increased interest and technological development is crucial to the crypto industry’s growth, an ever-growing number of coins may be counterproductive or even dangerous.

For example, SEC chair Gary Gensler is only more skeptical of the space due to the vast number of tokens in existence. Recognizing that there is no room for thousands of different currencies, he plans to further regulate the industry to protect investors before some of them inevitably collapse.

Indeed, many of these tokens seem like dangerous investments – if not outright scams. Over $25 million were lost to crypto scams among Australians only in the first half of 2021

SPECIAL OFFER (Sponsored)

Binance Futures 50 USDT FREE Voucher: Use this link to register & get 10% off fees and 50 USDT when trading 500 USDT (limited offer).

PrimeXBT Special Offer: Use this link to register & enter POTATO50 code to get 50% free bonus on any deposit up to 1 BTC.

You Might Also Like:

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://coingenius.news/cardano-partners-with-chainlink-for-defi-smart-contracts-development-3/?utm_source=rss&utm_medium=rss&utm_campaign=cardano-partners-with-chainlink-for-defi-smart-contracts-development-3

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Artificial Intelligence

DeFi and Web 3.0: Unleashing creative juices with decentralized finance

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Decentralized technologies are starting to revolutionize the world of finance, with cryptocurrencies applied in different ways to recreate traditional financial instruments. However, since cryptocurrencies aren’t backed by anything but people’s faith in them, they are extremely volatile. That means, when it comes to loaning value with crypto, neither party can be sure that they will get a fair deal.

There needs to be a way to secure the value of the assets loaned, which can be done by backing them up with a value in the real world. Here is where the tokenization of real assets comes in. This process is pretty straightforward when we consider tangible assets like a building or gold bars, but what about intangible assets like intellectual property?

Related: Understanding the systemic shift from digitization to tokenization of financial services

The rise of the creator economy has led to intangible assets accounting for over 90% of the S&P 500’s market value, a figure that is only set to grow. There needs to be a way to unlock more creativity to realize the potential of human capital.

Kickstarting creator financing

Finding a start with financing in the creator economy is a great challenge, especially for newcomers. As many entrepreneurs in this segment discover, sometimes it is much easier to give away a good idea than to create a business out of that idea.

Creativity, by definition, disrupts what came before; it’s about new ideas, new technologies, new products, new services and new ways of doing things. Driven in large part by the digital revolution, many creative industries are not just innovative in what they do but in how they do it.

Related: Bull or bear market, creators are diving headfirst into crypto

Raising funds may be difficult for several reasons. For one, banks and investors tend to be conservative. They like certainty and are unlikely to be impressed by an enthusiastic entrepreneur convinced that an entirely new and untried idea — whether it is a design, a software tool, a fashion concept or a video game — will be a commercial success. Furthermore, banks want collateral for their loans, but many creative businesses have no capital assets to offer.

Stumbling blocks in the state of play

Investors specializing in creative industries may indeed recognize an entrepreneur’s genius. But in return for their investment, they often want some ownership of the idea and, therefore, some control over its development and marketing. This may not seem acceptable to the creative entrepreneur who prefers debt-finance in the form of a loan rather than equity finance in the form of sharing ownership and control over the work with the investor.

Alex Shkor, the founder of DEIP — a company that is building a protocol for the creator economy — explained to me, “For creators to be able to tokenize their works and collateralize them for funding, there needs to be a set of smart contracts, which can register assets on-chain, issue NFTs, evaluate assets and manage both collateralization and liquidation in case of default.”

Loan framework for the creative economy

Just as loans can be issued in the real economy based on collateral, so can they be in the creator economy.

Imagine a game developer (let’s call them Jane) who begins working on a side project. After a while and some positive encouragement from friends and family, Jane decides to take the leap into converting their side project into a full-time job. But a few months down the line, and with slower progress than first anticipated, Jane’s funds start to dwindle; they begin to consider full-time roles again. This situation is a common one for budding creators out there.

However, with a decentralized platform for intellectual assets, Jane’s progress on their work could be assessed by a decentralized assessment system that pools the expertise of people in the domain to give the unfinished creation an appraisal guided by the intrinsic value of the idea. This inherent value is used as the input for the collateralization calculation, the loan value that it can be issued for. Jane can use the loan offered to them for whatever they like; in this case, to support themself while they finish the game’s development.

Moreover, with or without collateral, a small loan can be issued to newcomers. If Jane doesn’t have any project, ready-made or part-made creation, they still have the chance for initial financing as a newcomer to the platform. The loan amount will be smaller as it is unsecured, and the loan itself is backed by the segment decentralized autonomous organization (DAO) and budgets originating from its ecosystem fund. Sources of this fund come from transaction fees and bandwidth allocation payments of the underlying blockchain.

If loans are paid back on time, Jane’s personal credit rating will be upgraded. In this case, if Jane would like to apply for another loan, the collateralization factor will be less, enabling them to borrow more.

Should Jane default on their loan, any collateralized assets are assumed by the platform and can be sold off to recoup the funds via smart liquidation contracts. If Jane hasn’t collateralized anything, the default risk is realized by the platform and covered by the DAO.

As long as the creator’s credit history is solid and positively confirmed with each new loan, the next tranche can be issued with iteratively improved terms and conditions. Credit history becomes an integral and immutable part of the reputational profile of the creator. As Shkor noted:

“he whole purpose of Web 3.0 is to enable a decentralized creator economy nd all the tech for this already exists.”

He continued, “We just need to foster adoption of these technologies in real industries, in creative industries, for the assets produced by creators. It will not only increase liquidity of the creator economy assets, it will also open a flow of capital to creators.”

The views, thoughts and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

Alexandra Luzan is a Ph.D. student researching the connection between new technologies and art at Ca’ Foscari University in Venice. For about a decade, Alexandra has been organizing tech conferences and other events in Europe dedicated to blockchain technology and artificial intelligence. She is equally interested in the relationship between blockchain tech and art.


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Source: https://cointelegraph.com/news/defi-and-web-3-0-unleashing-creative-juices-with-decentralized-finance

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://coingenius.news/defi-and-web-3-0-unleashing-creative-juices-with-decentralized-finance/?utm_source=rss&utm_medium=rss&utm_campaign=defi-and-web-3-0-unleashing-creative-juices-with-decentralized-finance

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Ecommerce

ECommerce APIs: How to Set Up the WooCommerce API & Shopify API

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ECommerce API is gradually boosting eCommerce websites by allowing them to communicate with one another. It is possible to utilize eCommerce API for data transmission between software, so then it can be used from one source. API integration tools serve as extensible platforms that interface with a variety of solutions, allowing businesses to leverage their existing capabilities rather than having to design new features from start. While making a decision on which one to choose for your online store: WooCommerce API or Shopify API, figure out if the setup process also fits your expectations. In this article, you will find a gradual guide on eCommerce API integration for WooCommerce and Shopify.

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CTO and Co-Founder of @incorainc, where we can turn your ideas into products!

by Tetiana Stoyko @tetianastoyko. CTO and Co-Founder of @incorainc, where we can turn your ideas into products!Read more

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Source: https://hackernoon.com/ecommerce-apis-how-to-set-up-the-woocommerce-api-and-shopify-api?source=rss

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