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Seed Group, Samotics partner to bring condition monitoring, energy optimisation to Middle East

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Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has entered into a partnership with Samotics, a provider of real-time actionable insights to eliminate industrial energy waste and unplanned downtime. The aim is to bring enhanced condition monitoring and energy optimisation services to the Middle East.

As part of this partnership, Seed Group will support Samotics to expand its operations and establish its offering in the Emirates and the wider Middle East region. The companies will collaborate to identify approaches and opportunities to bring Samotics’ innovative solutions to the region’s industrial players, helping them eliminate unplanned downtime and improve energy efficiency.

The partnership is said to be an important milestone in Samotics’ global growth strategy, as it marks its first entry into the Middle Eastern market. To date, Samotics has established its SAM4 technology as a robust and scalable solution. It is already well established in sectors such as water and wastewater, steel and chemical, monitoring thousands of assets for over 80 customers across five continents.

Samotics’ SAM4 technology supports global industries to monitor the performance and efficiency of critical assets. Underpinned by a technique called electrical signature analysis (ESA), it analyses the current and voltage signals of electric-driven equipment such as motors, pumps and conveyors. The system’s sensors install in the motor control cabinet, rather than on the machine being monitored, enabling reliable, remote capture of high-quality performance and efficiency data. Through this partnership, organisations across the Middle East can now access this robust and scalable technology to harness the power of these insights to make data-driven decisions and enhance their maintenance strategies. 

Hisham Al Gurg, CEO of Seed Group and Private Office of Sheikh Saeed bin Ahmed Al Maktoum, says, “Teaming up with Samotics will enable us to bring the latest technologies to help companies through downtimes. The innovative AI solutions by Samotics will make it possible for industries to enhance their performance and contribute to the national and regional economies through intuitive and predictive maintenance. We look forward to a fruitful association.”

Jasper Hoogeweegen, CEO at Samotics says, “Our SAM4 solution is demonstrating clear value for industries globally, helping to identify developing faults, streamline maintenance approaches and meet carbon reduction targets. We are excited to be partnering with Seed Group to bring this technology to the Middle East and support businesses to unlock the full potential of asset performance data to improve efficiencies, save costs and optimise operation.”

Within its SAM4 system, Samotics offers two unique solutions. SAM4 Health, the company’s flagship offering, analyses current and voltage signals to detect electrical and mechanical faults. Using ESA and machine learning, SAM4 Health offers superior fault detection accuracy, detecting over 90% of failures up to five months in advance. SAM4 Energy, the world’s first continuous monitoring system for industrial equipment efficiency, provides detailed performance and efficiency insights to identify where energy consumption, cost and efficiency losses are largest and implement data-driven recommendations.

Seed Group specialises in the technology, healthcare, hospitality, and telecommunications sectors in the Middle East.

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