Zephyrnet Logo

PUMA’s RE:SUEDE Results

Date:

In 2021 PUMA made 500 pairs of RE:SUEDE shoes that were worn for 6 months by volunteers and then sent to an industrial composting facility in the Netherlands:

“While the RE:SUEDE could not be processed under the standard operating procedures for industrial composting, the shoes did eventually turn into compost,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “We will continue to innovate with our partners to determine the infrastructure and technologies needed to make the process viable for a commercial version of the RE:SUEDE, including a takeback scheme, in 2024.”

The RE:SUEDE experiment was the first programme, together with the novel polyester recycling programme RE:FIBRE, to launch as part of PUMA’s “Circular Lab”, an innovation hub led by PUMA’s innovation and design experts with the aim to create the future of the company’s circularity programmes.

All things said this seems like a pretty cool initiative, looking forward to seeing what happens with this project in 2024.

spot_img

Latest Intelligence

spot_img