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New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

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SINGAPORE, June 7, 2021 – (ACN Newswire) – AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. From Q4 2020 until February 2021, the report looked at impressions, examined video content, and VTA campaigns performance across 6 SEA countries (Vietnam, Thailand, Malaysia, Singapore, Indonesia, and the Philippines) and 9 Industries (Shopping, Travel, Gaming, Finance, Entertainment, Education, Food & Drink, Lifestyle, and Health & Fitness) with the objective to provide marketers with insights into how right attributions could capture true consumer journey, increase optimization and drive benefits.
The report found that ads and videos are so immersive and engaging that users do not necessarily interact with the ad immediately because they do not want to leave the video experience midway. These users said they expect to engage with brands in a meaningful way as they claimed to be 1.5X more likely to purchase an item. Video exposure is impactful and influences purchase behavior. Incorporating VTA can help allocate credit in line with true consumer behavior.

In a study by Nielsen and Teluna, commissioned by TikTok For Business, consumers on video platforms said they will continue browsing content before moving to external websites or apps, with YouTube users supporting 60% of this statement, 58% on TikTok, 45% on Instagram and 40% on Facebook. This means that marketers should look beyond immediate click behaviour to accurately measure brand engagement.

VTA is an important metric to accurately measure the true user journey, since many users will purchase an item or install an app at a later stage. The report found that all SEA markets have at least VTA windows of 24 to 48 hours with up to 83.8% conversion rate.

“Constantly looking to expand our horizons, we are pleased to announce the all-new inaugural view-through attribution report. Southeast Asia’s flourishing video content landscape is providing advertisers with novel ways to tap into new opportunities when engaging customers in a rapidly evolving ecosystem. We encourage marketers to use the report to utilise key data and insights on how best to maximise their campaign performances and understand the interconnections between determining metrics, behaviours and trends across Southeast Asian mobile app users,” states Ronen Mense, President and Managing Director for APAC, AppsFlyer.

Video ad inventories have become a growing mechanism in Southeast Asia, especially amid Southeast Asia’s flight to digital, accounting for 40% of all programmatic ad spends in the region. From this, short video ads of approximately 10 seconds drive installs or post-install events on platforms such as TikTok, making it a popular choice for advertisers to utilise in their campaigns. The rise of video has turned marketers towards using VTA models to best attribute their marketing efforts, compared to when using non-video inventories. The VTA Report also emphasised that marketers still need to incorporate a call to action to encourage conversion – as Impression-to-Install still remains somewhat low.

The report also found that due to the longer consideration process for “high-involvement” verticals, higher VTA is seen. Amongst all verticals examined, Finance in particular showed that despite fewer video impressions, more conversions were accredited to view-through attribution. High VTA rates were also seen in other verticals such as eCommerce and Media & Entertainment, with the lowest VTA rate seen in Gaming – averaging out at slightly less than a day across all countries. Marketers should therefore consider re-calibrating their attribution models according to their vertical and incorporate VTA as an important metric for conversions, as many users may not convert upon their first view.

Additional highlights from the report:

– Key festivities such as Singles’ Day and New Year and lockdowns play an important role in peaks in clicks in the Food and Drink vertical, driven by VTA in Singapore and Indonesia.
— Health & Fitness apps in particular saw a spike in Southeast Asian markets in October, especially Indonesia, Thailand and Vietnam, mainly as a result of cross-regional awareness campaigns. A similar outcome was seen in December during the transition to the new year with health and fitness, and shopping apps.

– Marketers that are able to measure and optimize a CTA and VTA method have seen success in their campaigns.
— In Southeast Asia, ecommerce, media & entertainment, and finance are the verticals with the highest CTA + VTA and are able to optimize ads by 113% faster with low spend.
— TikTok data shows industries such as Finance, E-commerce and Media and Entertainment recorded at least 22.8% VTA conversions when compared with CTA conversions across Southeast Asia in 2020 and VTA conversions can go up to 90.8%.

– The importance of the VTA model: if the average attribution window for one vertical is one day, an Install registered by a viewer would be accredited as most users in Southeast Asia need access to WiFi to download an app.

– Singapore, being a more developed market, has a longer average attribution window of close to 1.5 days unlike just over a day in Philippines and Thailand as consumers in established economies take a longer time to convert.

– iOS 14.5’s Ad Tracking Transparency feature is still being implemented and will change the app economy and ability to measure campaigns. However, Apple’s SKAdNetwork, an API for measurement of ad campaigns, continues to provide advertisers with a VTA measurement option, while maintaining the privacy of the users. This emphasises that advertisers should still consider VTA as part of iOS14 dedicated campaigns. TikTok has supported SKAN CTA since the rollout of iOS 14.5 in late April 2021. Starting from June 2021, TikTok has also started to support SKAN VTA via an open beta, with more tests to be conducted before an official general release.

The AppsFlyer report analysed over 14,600 apps, 10.39 billion installs, and 6.3 billion remarketing conversions, and takes into account both click-through attribution (CTA) and view-through attribution (VTA). CTA looks at installs made after clicking on an ad while VTA registers ad impressions that result in an install without the user immediately clicking on an ad. The app may sometimes be installed a day or two later and helps to outline a typical customer’s journey.

To view the full report, visit: https://www.appsflyer.com/resources/others/vta-insights-southeast-asia/

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.

Media Contact
PRecious Communications for AppsFlyer
appsflyer@preciouscomms.com


Topic: Press release summary
Source: AppsFlyer

Sectors: Media & Marketing, Retail & eCommerce, Cloud & Enterprise, Daily News, Advertising, Venture Capital, Digital, Legal & Compliance, Local Business
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Coinsmart. Beste Bitcoin-Börse in Europa
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ACN Newswire

Joy Spreader Plans to Adopt a Share Award Scheme through a Stock Repurchase Program

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Monday, 21 June 2021, 09:20 HKT/SGT
HONG KONG, June 21, 2021 – (ACN Newswire) – The Board of Joy Spreader (06988.HK), a Hong Kong publicly traded company, made voluntary announcement regarding its plan of adoption of Share Award Scheme through a stock repurchase program on June 21st, 2021.

The announcement says that the Scheme serves the purposes to recognize the crucial and remarkable dedications and contributions of certain directors, employees, consultants and advisers of the Company, as well as to incentivize them to retain longer term tenure with the Company, while to motivate them to endeavor for the future development and expansion strategy.

Analysts credit that the Company has delivered an impressive growth dynamics and positive momentum in the recent years, however, believe the current stock price fails to reflect the intrinsic value of the Company, while signifying the optimal time window to conduct a stock repurchase program for award shares scheme. The announced Scheme demonstrates the Board’s genuinely confidence and resolutely determination of the Company’s prospect, along with establishment a stable and long-term platform of mutual interests between the Company and selected participants, while further stimulates and enhances the efficiency and effectiveness of management team and all employees, in order to empower the growth engine of the Company to fulfill the long-term missions and visions, and continuously improve the intrinsic value of the Company.


Topic: Press release summary
Source:

Sectors: Media & Marketing, Cloud & Enterprise, Advertising
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ACN Newswire

DeFi Powerhouse Fantom’s Native Token FTM Gets Listed on BitFinex and Gemini

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NEW YORK, NY, June 19, 2021 – (ACN Newswire) – Two major cryptocurrency trading platforms have listed Fantom within the last 24 hours, as the blockchain platform and its native token FTM continues to grow its footprint across the globe.

1. Bitfinex, one of the world’s oldest exchanges, has announced the listing today.
2. US-based digital currency exchange Gemini announced the listing of FTM yesterday, allowing US citizens to buy and trade on their regulated trading platform.

Fantom has been showing remarkable growth in the first quarter of 2021. It enables users to make blockchain transactions without the hassle of high fees, complicated interfaces, slow transaction speeds and weak security.

Bitfinex

Users can withdraw and deposit FTM on Opera Mainnet on Bitfinex leveraging the speed and low transaction costs of Fantom. Founded in 2012, Bitfinex was one of the first professional platforms set up to accommodate the booming interest in cryptocurrency trading. Since then, the team has gained invaluable experience whilst cementing their spot as the go-to platform for digital asset traders and institutions.

Bitfinex is widely used in the Asia Pacific region, especially in China and by getting listed on the platform increases Fantom’s presence in the region.

GEMINI

Gemini, formally known as Gemini Trust Company LLC, is considered one of the most trusted, reliable and regulated digital currency exchange platforms. Its creators Cameron and Tyler Winklevoss created this platform, enabling people from the US to trade safely and secure various cryptocurrencies using USD. Gemini has made a name for itself as being both regulated and highly reputable. Fantom’s addition to Gemini is mutually beneficial as Fantom is closer to being one of the best DeFi (decentralized finance) platforms in the industry.

Being a US-based exchange, Fantom’s listing on the platform now opens up the opportunity for investment by US-based crypto enthusiasts and large-scale investors alike, both of which now have much easier accessibility to the token.

The US is a financial powerhouse when it comes to cryptocurrency, with a recent survey showing more than 6 percent of Americans have financial interests in crypto. That puts the US behind only China when it comes to cryptocurrency investment, which needless to say, opens up a world of opportunity for Fantom.

Fantom’s Exponential Growth

Fantom’s exponential growth is attributed to many factors, including its multiple government partnerships. In addition to being user-friendly, Fantom is also a developer-friendly blockchain that has attracted developers through its decentralized system, enabling blockchain projects with efficiency and ease. Fantom’s minimal fees make this platform desirable, not to mention its compatibility with Ethereum.

– Website https://fantom.foundation/
– Docs https://docs.fantom.foundation/
– Research papers https://fantom.foundation/fantom-research-papers/
– Discord http://chat.fantom.network/
– Telegram https://t.me/Fantom_English
– Blog https://fantom.foundation/blog/
– Twitter https://twitter.com/FantomFDN
– Reddit https://www.reddit.com/r/FantomFoundation/
– Github https://github.com/Fantom-Foundation

Media Contact Information
Simone Pomposi
pr@fantom.foundation
https://fantom.foundation

SOURCE: Fantom Foundation


Topic: Press release summary
Source: Fantom Foundation

Sectors: FX & Digital Currencies, FinTech & Blockchain


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ACN Newswire

Grand Ming Group Holdings Limited Announces Annual Results for the Year Ended 31 March 2021

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HONG KONG, June 19, 2021 – (ACN Newswire) – Grand Ming Group Holdings Limited (“Company”, together with its subsidiaries, collectively referred to as the “Group”; 1271.HK) announces its annual results for the year ended 31 March 2021 (FY 2020/21).

Highlights:
– Revenue amounted to HK$1,492.4 million, an increase of 65.3% from the previous financial year.
– Net profit was HK$149.0 million, representing an increase of 340.6%.
– Underlying profit, excluding the changes in fair value of investment properties, increased by 234.2% to HK$147.6 million.
– Proposed payment of final dividend of 4.0 HK cents per share.
– Stay positive toward lucrative business of owning and operating data centres via expanding portfolio of developing two new centres in near future.
– Seize opportunity to increase land reserve for property development in Hong Kong and cautiously explore property and property-related development opportunities in Nanning, Guangxi Province, China.

The Group’s consolidated revenue increased approximately 65.3% from approximately HK$902.6 million for FY 2019/20 to approximately HK$1,492.4 million for FY 2020/21. The increase was primarily driven by revenue recognised from the building construction project at Kai Tak which was in full swing operation during the FY 2020/21.

The Group’s underlying profit for FY 2021/21, excluding the changes in fair value of investment properties, amounted to approximately HK$147.6 million, representing an increase of approximately 234.2% as compared to an underlying profit of approximately HK$44.2 million for FY 2019/20. Underlying earnings per share were 10.4 HK cents (2020: 3.1 HK cents). The increase in profit mainly benefited from (i) an increase in revenue recognised from the construction segment; and (ii) sales of car parking spaces and one duplex residential unit on the top floor in the Cristallo project. Net profit for FY 2020/21 was approximately HK$149.0 million, representing an increase of approximately 340.6% when compared to that of approximately HK$33.8 million for FY 2019/20. Basic earnings per share were 10.5 HK cents (2020: 2.4 HK cents).

The Group believes a long-term high dividend policy is the best reward for our loyal shareholders. The Board now recommends paying a final dividend for FY 2020/21 of 4.0 HK cents per share. Together with the interim dividend of 4.0 HK cents per share, the total dividends for FY 2020/21 amounted to 8.0 HK cents per share, representing a payout ratio of approximately 77% (based on the total dividends and the Group’s profit for the year excluding the change in fair value of investment properties).

During FY 2020/21, revenue derived from the construction business increased by approximately 128% or approximately HK$636.6 million, from approximately HK$497.1 million for FY 2019/20 to approximately HK$1,133.7 million for FY 2020/21. The significant increase was primarily attributed to the construction project at Kai Tak, Kowloon which the construction works commenced in May 2019 and worked in full swing during FY 2020/21.

The data centre leasing business is resilient. The utilisation rate for the Group’s two high-tier data centre buildings, namely iTech Tower 1 and iTech Tower 2 remains high, driven by our expertise in data centre management providing uninterrupted customer services amidst the COVID-19 pandemic. Revenue derived from this segment increased approximately 17.8% or HK$24.9 million, from approximately HK$139.8 million for FY 2019/20 to approximately HK$164.7 million for FY 2020/21, primarily driven by increased utilisation of iTech Tower 2 by committed customers.

In order to create a stable and growing cash flow stream, the Group is inclined to further diversify our footprint for high-tier data centres. In September 2020, the Group acquired two parcels of land in Fanling, New Territories for the purposes of developing into two new high-tier data centres. Application for the land-use change of these two parcels of land by way of land exchange is now underway.

The Group’s first residential property development project namely “The Grand Marine” at Tsing Yi, New Territories is being developed into two residential towers with clubhouse and car park facilities. It provides a saleable area of approximately 345,000 square feet for 776 residential units. Superstructure work had completed, followed by the facade and interior fitting-out works are now underway. The project is expected to be completed by the end of 2021. This project received tremendous responses in the market since its pre-sale launched in November 2019. Approximately 89% of the residential units were sold cumulatively with presale proceeds of approximately HK$4.5 billion being recorded.

The Group’s luxury residential project, CRISTALLO, at No. 279 Prince Edward Road West, Kowloon was well sold. Sales and delivery of two apartments and six car parking spaces had been completed during the year, and revenue of approximately HK$194.0 million was recognized accordingly. Furthermore, six provisional sales and purchase agreements for six apartments totalling approximately HK$240 million had recorded. Sales and delivery of two apartments therein had been completed in May 2021 and completion of the remaining four apartments are scheduled to take place during the period from June 2021 to June 2022.

In order to increase its land bank, the Group completed the acquisition of land located at No.1 Luen Fat Street, Fanling, New Territories with a site area of approximately 6,800 square feet in January 2021. The Group plans to develop it into a residential-cum-retail property with a gross floor area of approximately 37,700 square feet and a land exchange application to convert the use of land is now under processing.

Mr. Chan Hung Ming, Chairman and Executive Director of Grand Ming Group Holdings concluded, “Year 2020 is a COVID-19 pandemic year casting challenge and impact to economies and businesses. With the imposition of effective measures against the pandemic including the COVID-19 vaccination programme, the pandemic situation is stabilized and a strong bounce in the residential property market in the first and second quarter of 2021 is recorded. We endeavored to sell the remaining units for properties ‘Cristallo’ and ‘Grand Marine’ in the spring boom, with ‘Grand Marine’ scheduled to be completed in the fourth quarter of 2021. We are inclined to be more active recyclers of capital over the next few years with eyes on maintaining an optimal capital structure. On the one hand, we actively accumulate our land reserve in Hong Kong for the development and operation of high-tier data centres which are believed a continuous surging growth especially the work-from-home model prevails even post-pandemic period; as well as the development of residential property. Therefore, we add three parcels of land in Fanling, New Territories during the year to build up our land bank and development pipeline. On the other hand, we are evaluating the return and risk parameters for various property development and property-related projects in Nanning, Guangxi Province, China. We will also continue to monitor the pandemic situation while refining our long-term property development strategies.”

About Grand Ming Group Holdings Limited (1271.HK)

The Group is principally engaged in the business of building construction, property leasing and property development. As a local wholesale co-location provider of high-tier data centres, the Group is one of the dedicated service providers in Hong Kong which owns and uses the entire building for leasing to customers for data centre use. Its clientele includes multinational data centre operator, telecommunications company and financial institutions. The Group operates two high-tier data centre buildings, namely iTech Tower 1 and iTech Tower 2. It also acquired two pieces of land in Fanling, New Territories for developing into two high-tier data centres. Furthermore, the Group launches a residential development project namely “The Grand Marine” at Sai Shan Road, Tsing Yi, as well as a luxury residential project, Cristallo, at Prince Edward Road West, Kowloon. The Group also owns a piece of land at No.1 Luen Fat Street, Fanling, New Territories with a site area of approximately 6,800 square feet for developing into a residential-cum-retail property. With more than 20 years of experience in the construction industry, the Group also provides building construction services as a main contractor, and is involved in residential property development projects with prominent local developers, as well as offering alteration, renovation and fitting-out services for existing buildings in Hong Kong. https://www.grandming.com.hk/eng/intro.php

Media Contacts:
Angel Yeung
Jovian Communications Ltd
Email: news@joviancomm.com


Topic: Press release summary
Source: Grand Ming Group Holdings Limited

Sectors: Daily Finance
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ACN Newswire

Alpha DX Set Sights in China with Proposed Investment in JobForesight

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Singapore, June 18, 2021 – (ACN Newswire) – Alpha DX Group Limited, (“Alpha DX”, the “Company” and together with its subsidiaries, the “Group”), a premier learning and education solution company, is pleased to announce that its technology subsidiary, ZioNext Pte Ltd, has signed a Memorandum of Understanding to invest in Singapore-based JobForesight, which has developed a cloud-based application, Careershe, that offers an academic & career planning platform that is targeted at the largest education system in the world.

Guangdong-based Careershe (https://www.careershe.com/en.html) was created to assist Chinese youth between ages of 15 and 25 years old to equip themselves with the relevant information and knowledge that are necessary for them to optimise their decision-making process in choosing the appropriate education programs as well as the career opportunities that are best suited to them.

With personalised matching analysis using Big Data and Artificial Intelligence (AI) and the database on Careershe’s platform, Careershe can enable Chinese youths to navigate through the extremely competitive education and career environment by personalising the education and career roadmap with the formulation of an optimal academic and career design.

With the proposed investment, Careershe universal student navigation platform will be integrated with Alpha DX’s Ubiquitous Learning Super Platform (ULSP) to expand the Group’s service offerings to harness new opportunities within the global learning and education ecosystem.

The Company will update shareholders of any developments on the proposed investment in JobForesight.

Formerly known as Alpha Energy Holdings Limited, the Group has transformed itself in January 2021 with fund raising and restructuring initiatives under the leadership of technology and financial veterans in the learning and education industry.

Alpha DX’s CEO, Mr Daiji Yamada, said, “Education unlocks vital skills that shapes our career and lives, hence Careershe is developed as a trusted and reliable source for Chinese students to obtain objective insights and professional guidance in their education and career journey to achieve their full potential and dreams.

We aim to work together with Careershe to enable more youths to acquire the relevant skillsets and knowledge in their areas of interest and to transition seamlessly in their future careers.”

About Alpha DX Group Limited
(Bloomberg: ALEN:SP / Reuters: ALPH.SI/ SGX Stock Code: VVL)

Listed on the Singapore Stock Exchange, Alpha DX Group Limited (“Alpha DX”) is one of the region’s leading learning solution companies.

Led by the veterans in Technology, Education, Corporate Training and Business consultancy in both the Board of Directors and the management team, Alpha DX provides next generation XR(2) integrated solutions in learning and education market enabling our customers to create engaging, impactful learning and training experiences that have never been possible until now– Next generation Learning Institutions, multi-dimensional learning design, digital content creation, learning technologies, learning platform solutions and systems integration — all under one roof.

With a strategic focus on integrating Extended Reality (XR)(1) technology to create a personalised and expanded learning experience, Alpha DX aims to develop new value propositions to serve the future needs of learners from its diversified customer base, ranging from government agencies, education institutions to private enterprises.

For more information, please visit www.alpha-dx.com.sg

(1) XR is a term used to describe immersive technologies (such as augmented reality, virtual reality, and mixed reality plus other new innovations that are still in development) that can merge the physical and virtual worlds.

Issued on behalf of Alpha DX Group Limited. by 8PR Asia Pte Ltd.
Media & Investor Contacts:
Mr. Alex TAN
Mobile: +65 9451 5252
Email: alex.tan@8prasia.com

This press release has been reviewed by the Company’s sponsor, PrimePartners Corporate Finance Pte. Ltd. (the “Sponsor”). It has not been examined or approved by the Singapore Exchange Securities Trading Limited (the “Exchange”) and the Exchange assumes no responsibility for the contents of this press release, including the correctness of any of the statements or opinions made or reports contained in this press release.

The contact person for the Sponsor is Ms Ng Shi Qing, 16 Collyer Quay, #10-00 Income at Raffles, Singapore 049318, sponsorship@ppcf.com.sg.


Topic: Press release summary
Source: Alpha DX Group Limited

Sectors: Cloud & Enterprise, Daily News, Venture Capital, ASEAN, Education, Artificial Intel [AI], Local Biz
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