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Grab Taps Alejandro Osorio to Lead Its Next Phase of Growth in Vietnam

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Southeast Asian superapp Grab announced the appointment of Alejandro Osorio as its Managing Director in Vietnam.

In his new role, Alejandro will be overseeing the business strategy and operations across all of Grab’s businesses in the country.

Alejandro most recently served as Managing Director of Grab Thailand for 2 years and was previously Director for Regional Strategy & Planning in Singapore.

He will be succeeding Nguyen Thai Hai Van who had stepped down from her role in April to join Apple as its country director.

Having launched in Vietnam in 2014, Grab said that it aims to “leverage the power of the superapp ecosystem to strengthen its leadership in the country” through Alejandro’s appointment.

Russell Cohen

Russell Cohen

“Alejandro’s experience in building up business strategy on a regional scale and developing high-performing local teams makes him the right leader for the next phase of growth for Grab in Vietnam.

His strong track record in driving Grab Thailand to emerge even stronger post COVID-19 pandemic will enable him to truly understand the strategy and execution needed to extend Grab’s leadership positions across all on-demand segments in Vietnam, while simultaneously giving back to the local communities,”

said Russell Cohen, Group Managing Director, Operations of Grab.

Alejandro Osorio

Alejandro Osorio

“Grab has evolved tremendously over the past 8 years in Vietnam and become an indispensable part of millions of Vietnamese’s everyday lives. The unique scale, reach and assets we have now, together with a resilient, talented Grab Vietnam team, empower us to drive growth in a sustainable way.

I’m looking forward to working with the local team and partners to create more positive impact for local people, in support of the Vietnamese government’s socio-economic targets,”

said Alejandro Osorio, Managing Director of Grab Vietnam.

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