CAC/LTV can be used to do comparables analysis across both bank incumbents and Fintech upstarts. A business with low CAC and high LTV should be worth a lot and vice versa, regardless of the label. CAC/LTV = Customer Acquisition Cost/Life Time Value. CAC/LTV can be used to do comparables analysis across both bank incumbents and […]
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- Source: https://dailyfintech.com/2022/03/22/fintech-macro-part-4-cac-ltv-is-single-metric-to-evaluate-both-banks-fintech-startups/