What is 2Checkout?
2Checkout is an online payment processing service that helps you accept credit cards, PayPal, and debit cards. It allows businesses to quickly expand internationally and optimize recurring revenue streams across channels, by simplifying the back-end complexities that modern digital commerce creates.
In August 2020, Verifone acquired 2Checkout. As a result, 2Checkout will become Verifone.
Customer Segmentation with 2Checkout
Doing customer segmentation with 2Checkout might be a great option, depending on what you’re looking for. Alternatively, Baremetrics offers an in depth customer segmentation tool that groups customers based on demographics, cohorts, and customizable attributes such as specific in-app behaviors.
What is Customer Segmentation?
Customer segmentation is the process of dividing your customer base into groups based on common characteristics. The customer segmentation process helps you understand who your target audience is, refine your customer experience and reduce churn.
While you can do customer segmentation with 2Checkout, it’s much easier to leverage the Baremetrics automated customer segmentation system that combines behavioral and demographic data.
Sign on to the Baremetrics free trial to compare customer segmentation with 2Checkout vs. Baremetrics Customer Segmentation feature.
Doing customer segmentation with Baremetrics
The baremetrics customer segmentation tool can group customers based on hundreds of attributes. You can understand your customers by looking at how they interact with your product, how they pay, where they live and more.
Compared to customer segmentation with 2Checkout, Baremetrics can offer deeper insights on your metrics, and more flexible segmentation customizations. Get into the Baremetrics free trial and check it out now!
Use Baremetrics to track your business metrics
Baremetrics offers a dashboard of 26 business metrics directly in the control center. Beyond these 26 metrics, you can use features such as Recover to get back your money from failed payments and Cancellation Insights to drive understanding of why your customers are leaving.
Get your Baremetrics free trial
You should sign up for the Baremetrics free trial and start analyzing your customer segments. See your data accurately on beautiful dashboards!
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Source: https://baremetrics.com/comparisons/customer-segmentation/customer-segmentation-with-2checkout
