To increase
brand awareness and reach millions of sports enthusiasts worldwide, Corpay
Cross-Border, a company specializing in business payments, has entered into a
partnership with Aston Villa Football Club. This collaboration establishes
Corpay as the club’s Official Commercial Foreign Exchange (FX) Partner,
providing solutions for managing foreign exchange risks and streamlining global
payments.
Football Connects Corpay
and Aston Villa
The
partnership is set to benefit not just Aston Villa but also its extensive
network of corporate business partners. These entities will now have the
opportunity to leverage Corpay’s platform for managing their foreign exchange
exposure.
“We
are excited by the opportunity to partner with one of the Premier Leagues
oldest and most successful football clubs,” Brad Loder, the Vice President
of Cross-Border Marketing at Corpay Cross-Border Solutions, expressed his
excitement about the deal.
Founded in
1874, Aston Villa is a founding member of the Football League and a significant
team in English football. The club has a rich history, including seven First
Division Championships, seven FA Cup titles, and five Football League Cups. Moreover,
the club has experience in partnering with financial firms. For example, in 2021, it signed a sponsorship deal with the social trading giant, eToro.
Chris Heck, the President of Business Operations at Aston Villa, spoke highly of the new
alliance. According to Heck, both Aston Villa and Corpay are global brands with
ambitious goals. “This partnership is a sign of our strategic approach to
sponsorship and commercial development,” he noted, adding that it marks
the beginning of a new era of greatness for Aston Villa.
Aston Villa and the
Finance World
In addition
to its previous collaboration with eToro, Aston Villa has formed partnerships
with other financial brands. In June 2023, Trade Nation, a broker specializing
in forex and contracts for differences (CFDs), entered into a multi-year
sponsorship agreement with the English football club. The deal designates Trade
Nation as the club’s ‘Official Sleeve and Trading Partner’, supporting both the
men’s and women’s adult teams. The broker’s logo is displayed on all
first-team and retail shirts.
Last year,
Jeton Wallet also announced a partnership with Aston Villa, becoming the club’s
official e-wallet partner. Meanwhile, Skilling has joined the growing list of
financial firms sponsoring sports teams as well, securing its own deal with
Aston Villa.
In the
ever-evolving CFDs and cryptocurrency marketing landscape, sports
sponsorships emerged as a key strategy long ago. As financial markets and
digital currencies gain traction, brands increasingly leverage sports
sponsorships to enhance their visibility. Whether it’s a Premier League, La
Liga, or Serie A game, you’ll likely see a financial brand featured on the
players’ jerseys.
To increase
brand awareness and reach millions of sports enthusiasts worldwide, Corpay
Cross-Border, a company specializing in business payments, has entered into a
partnership with Aston Villa Football Club. This collaboration establishes
Corpay as the club’s Official Commercial Foreign Exchange (FX) Partner,
providing solutions for managing foreign exchange risks and streamlining global
payments.
Football Connects Corpay
and Aston Villa
The
partnership is set to benefit not just Aston Villa but also its extensive
network of corporate business partners. These entities will now have the
opportunity to leverage Corpay’s platform for managing their foreign exchange
exposure.
“We
are excited by the opportunity to partner with one of the Premier Leagues
oldest and most successful football clubs,” Brad Loder, the Vice President
of Cross-Border Marketing at Corpay Cross-Border Solutions, expressed his
excitement about the deal.
Founded in
1874, Aston Villa is a founding member of the Football League and a significant
team in English football. The club has a rich history, including seven First
Division Championships, seven FA Cup titles, and five Football League Cups. Moreover,
the club has experience in partnering with financial firms. For example, in 2021, it signed a sponsorship deal with the social trading giant, eToro.
Chris Heck, the President of Business Operations at Aston Villa, spoke highly of the new
alliance. According to Heck, both Aston Villa and Corpay are global brands with
ambitious goals. “This partnership is a sign of our strategic approach to
sponsorship and commercial development,” he noted, adding that it marks
the beginning of a new era of greatness for Aston Villa.
Aston Villa and the
Finance World
In addition
to its previous collaboration with eToro, Aston Villa has formed partnerships
with other financial brands. In June 2023, Trade Nation, a broker specializing
in forex and contracts for differences (CFDs), entered into a multi-year
sponsorship agreement with the English football club. The deal designates Trade
Nation as the club’s ‘Official Sleeve and Trading Partner’, supporting both the
men’s and women’s adult teams. The broker’s logo is displayed on all
first-team and retail shirts.
Last year,
Jeton Wallet also announced a partnership with Aston Villa, becoming the club’s
official e-wallet partner. Meanwhile, Skilling has joined the growing list of
financial firms sponsoring sports teams as well, securing its own deal with
Aston Villa.
In the
ever-evolving CFDs and cryptocurrency marketing landscape, sports
sponsorships emerged as a key strategy long ago. As financial markets and
digital currencies gain traction, brands increasingly leverage sports
sponsorships to enhance their visibility. Whether it’s a Premier League, La
Liga, or Serie A game, you’ll likely see a financial brand featured on the
players’ jerseys.
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- Source: https://www.financemagnates.com//fintech/corpay-enters-the-premier-league-with-aston-villa-football-club-partnership/
