By Brian Michaelis, JC Zwisler and Matthew Brekus (March 19, 2024, 11:59 AM EDT) — A case filed in the U.S. District Court for the Central District of California in February — The Holding Company LLC v. Pacific West Distributors — illustrates potential strategies to build intellectual property rights for those in the cannabis industry to consider when protecting the substantial investments made in their brands and offerings….