“At its core, marketing is all about understanding people; our customers. Being a marketer is also about understanding our colleagues and wider stakeholders. Being a marketer who is customer orientated and seeks to deliver value to both customers, an organisation and society, is therefore fundamentally about understanding people. It mirrors parenting in so many ways.” (Laura Chamberlain)

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• Source: https://thisisoliver.co/2024/03/21/being-a-marketer/