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Ascend Wellness opens in Fort Lee

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New Jersey’s 21st recreational marijuana dispensary opened to the public this week, with the official grand opening in Fort Lee set for Saturday.

Ascend Wellness is located less than 3 miles from the George Washington Bridge on West Street, which will be easy for New York commuters, said Mike Conway, the company’s regional vice president of retail.

“It’s really important to be so close to New York it would be silly not to take advantage of that,” Conway said. “It’s a great opportunity to grow our business and know we have a great system in place to have quick, easy and great service.”

Ascend’s other New Jersey locations are in Rochelle Park, which started recreational sales in April and Montclair, which started sales in August.

Exterior photo of Ascend in Montclair, Wednesday on 08/31/22.

Ascend opened its doors in Fort Lee in August for medical marijuana use. Thursday’s soft launch for recreational sales was to stress test the system that was used to serving under 100 customers a day to potentially thousands.

“We are so excited to have our last New Jersey location fully open to the public,” Conway said on Friday. “Yesterday was really good. It exceeded my expectations.”

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