The future of the graphic design industry is heavily affected by advances in artificial intelligence. Therefore, designers need to understand what AI is and the role it is playing in their industry.

Many people associate AI (shorthand for artificial intelligence) with science fiction scenarios, such as self-thinking computers or autonomous robots, rather than say, creating a logo. They see AI as either a beautiful or terrible thing when it actually leads to a world that closely matches our preconceptions. This is because AI is not usually an apparent new technology screaming for attention in the foreground, but rather is seamlessly integrated into traditional business processes to come up with the best solutions for concrete problems. It should come as no surprise that AI is gaining traction in the field of graphic design. For example, a number of new design systems rely more on AI than ever before. These changes will be even more mainstream in the near future.

AI Becomes More Prominent in the Field of Graphic Design

AI is bringing an end to the traditional creative process, especially in graphic design. Both designers and end-users are nervous about the changes that it has created. Designers worry about their job security and falling out of love with their profession as the processes become more automated and monotonous. Users are worried that they will have to purchase products devoid of human touch.

These concerns are somewhat valid but often overblown, despite some claiming AI will put designers out of work. In general, the creative process has always relied on inspiration from preexisting ideas. This reality has not changed as AI becomes more engrained in the design process. The only difference is that the quality of designs is superior and can complete the process much more efficiently.

The process of designing high quality graphics is laborious and exhausting. It inevitably requires a high level of training and a considerable investment of your time. In recent decades, significant breakthroughs in software, hardware capabilities, 3D printing and other technology has drastically changed the design and development process. However, another major evolution is already unfolding. AI advances have unleashed many new opportunities that will transform the graphic design industry even further. Existing hardware and software technology is already highly sophisticated and offers many huge benefits for designers; new machine learning capabilities enable this technology to be more like an assistant than a mere tool.

The use of AI to support image processing or layout generation has already led to very practical accelerations and simplifications. Its foundations date back to the 1960s with Georg Nees’ work, but in recent years many major breakthroughs have been made that have made new image processing capabilities possible. This has been due to increasingly sophisticated algorithms and higher computing power.

The Proliferation of AI in Graphic Design Could be a Boon for Uniformity in Visual Branding

One concern that some designers and organizations raise about the growing reliance on artificial intelligence in graphic design is that it could alter the brand images of long-standing organizations. Intuitively, this seems like a valid issue.

However, in actuality, the opposite is likely true. In fact, artificial intelligence is arguably necessary for organizations to create a more consistent visual branding strategy and create a better user experience by improving online designs.

Here are some reasons that using graphic design processes that rely on artificial intelligence is ideal for visual branding consistency.

Use of high-quality design templates

A number of new automated design platforms like Canva rely heavily on artificial intelligence. They have analyzed the highest performing designs to come up with an array of design templates for their users.

This is one of the most important benefits for companies that are trying to create a visually consistent brand image. They can keep using the same templates for their designs, which reduces the number of changes that could lead to unintentional inconsistencies in the presentation of the brand.

Machine learning can identify subtle brand details that might influence customers

Some visual branding elements are very obvious to the nature of a brand. Others are far more subtle. However, even the subtle design elements can be very important to followers of the brand.

Machine learning technology is able to analyze existing visual graphics pertaining to a brand. They can spot small details that might be very important to customers that would be overlooked by new members of the design team.

Drastically increasing the precision official branding

Artificial intelligence also makes it a lot easier to design graphics to be far more uniform. It relies a lot less on the dexterity of the designer because they can use automated processes to pinpoint the placement of new visual elements. They can also use AI to pull existing visual elements rather than creating them all from scratch.

Image Credit: Licensed from Shutterstock – By Laurent T

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Source: https://datafloq.com/read/ai-secret-ultimate-consistency-visual-online-branding/16696