The Maersk Flow digital platform has been unleashed to provide small and midsize shippers with everything they need to take control of their supply chains from factory to market.

A.P. Møller – Maersk announced the launch of the platform Tuesday and said it strengthened its position as a global integrator of container logistics. Headquartered in Copenhagen, Denmark, Maersk is the world’s largest container shipping line.

“The solution enables transparency in critical supply chain processes and ensures that the flow of goods and documents is executed and planned,” Maersk said in Tuesday’s announcement. “It also reduces manual work and costly mistakes while empowering logistics professionals with all the current and historical data they need to sustainably improve their supply chain.”

Maersk has been steering its customers toward digitization. Beginning Sept. 1, Maersk will charge customers in the United States and Canada for changing bookings or making documentation amendments via email, phone or chat. A $50 fee will be applied for each manual booking amendment and $75 for a bill-of-lading amendment.

“The daily life of small and medium-sized businesses is increasingly global, complex and fast-paced,” Maersk said. “And for many of these companies this complexity is managed fully manually via spreadsheets, emails and phone calls, which despite lots of hard work is leading to reduced visibility and control — and ultimately higher costs or lost sales. With Maersk Flow, these companies will be able to take control of their supply chains.”

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Click for more FreightWaves/American Shipper articles by Kim Link-Wills.