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6 Practices To Make Your Campaign Irresistible To Click On




6 Practices To Make Your Campaign Irresistible To Click On

If you are familiar with the concept of the Marketing Funnel, you would know that there is a stark difference between the number of people who are aware of your campaign and the ones who actually convert.

A successful crowdfunding campaign must aim to increase the slope of this funnel, as much as their expertise allows, by smoothing out the execution of every step of the process. Once this is taken care of, the only way now to increase the slope even further would be to expand the size of the funnel itself. That translates to increasing the Click Through Rate (CTR) of the campaign and making more people aware about your innovative idea. Here are a list of the best practices that would help you do so –

The Power of Perfect Images

  1. The Power of Perfect Images It is always easier to connect with the idea behind the crowdfunding campaign if a supporting visual aid is provided along with its details. Studies show that articles, web pages and social media posts with images induce, on an average, 94% more views than than the ones without them. This is a crucial detail to deploy in your crowdfunding campaign. Always use high definition and relevant images, whether they are on your campaign website, the crowdfunding platform or your social media posts. High quality images act as eye candies to the readers and attract more clicks than a regular image would ever do.

    Highlighting Achievements On Social Media Posts

  2. Highlighting Achievements On Social Media Posts 

    If you market a semi funded campaign against the one which is yet to open its account, more funders will go with the former rather than the latter. This is because there is proof that other donors have placed their trust in this idea and hence their innovation seems more validated than others. Therefore, highlighting your milestone achievements on social media will go a long way in the domain. You can also choose to mention the percentage of the target funds achieved with every social media post on Facebook, Instagram and Quora as a rider. (Twitter being restricted by its character limit). But make sure that it is always updated and reflects the real time collection statistic of the campaign.

    On the other hand, do not use this tactic when your funding is yet to kick off or is in the bottom quarter of your target amount. It may backfire and cause the CTR to suffer. In such a case, focus should instead be on highlighting the concept behind the campaign, especially when it is unique and stands out of the crowd. Moreover, details about the support of any existing brands or influential personalities can be including to attract more attention.

    Using Creative Headlines

  3. Using Creative Headlines 

    Dealing with headlines is a tricky business. The right ones can have an instant positive impact on your CTR. On the other hand, blatant headlines can cause click through to plummet. The key here is to be creative, do what your competitors have not been doing so far. For example, a widely unused tool in the field is Negative Headlines. An extensive study done by Outbrain back in 2014 revealed some unbelievable statistics. Negative superlatives in headlines perform a staggering 30% better than regular headlines. On the other hand, positive headlines performed 29% worse. This insight gives the market a huge opportunity which remains untapped till date. The next time you write headlines in your campaign’s articles, social media posts or emails, prefer using words like “bad”, “never”, “worst” or “stop” instead of “best”, “good” and “always”. For example – consider a social crowdfunding campaign aiming to help curb child labour. Here, instead of using a headline like “Help Children In Need”, you can use “Ignoring The Evil Around You Is The Worst Thing To Do”.

    Showcase Your Innovation Or Creativity

  4. Showcase Your Innovation Or Creativity Do not just tell your patrons about your idea, show it to them. Give them an insight into what your vision will be like when the job is done. In campaigns led by innovative artists, this can be done via short trailer videos about their song, movie or theatrical pieces that highlight their singing or acting skills.

    On the other hand, for Start Ups raising funds for their creative products, it would be a good idea to include any tangible progress or blueprint plan in the pitch video.

    Social campaigns must include visual information that backs their claims against the issues raised and proves that the social evil does indeed exist.

    These pitch videos must then be sent out to your mailing list and also uploaded on social media, with relevant links to your campaign’s donation page below it to maximize the clicks.

    Search Engine Optimization

  5. Search Engine Optimization 

    A successful crowdfunding campaign makes use of SEO optimized website and campaign pages. There are chances that your funders will search about you on search engines when they encounter your pitch via social media or emails. The more time it takes them to research about you, the lesser the chances of them donating to your cause. Hence it is important to take care of your SEO details. Pages have to be optimized for mobile, tab and desktop access. The right variety of keywords have to be used throughout the pages for increasing search relevance. You need to think about your target audience and the type or searches they may make to reach on your campaign/website pages, and then include those keywords in your page title, introduction and the story.

    Additional : Pro Tip To Identify Keywords 

    Search for the main target keyword on Google. Scrape through the link descriptions of the first 100 search results to find complement keywords that match with your main keyword. These will be highlighted in bold text. Make a list of these complement keywords and use them in your campaign and website pages to increase your search relevance.

  6. Relevant Page Tags 

    There are a lot of people out there raising money for a lot of ideas. But there are also many ideas similar to each other on every crowdfunding platform. Therefore using location tags is imperative to make them show up in local search results. Moreover, using category tags makes your pages even more appropriate and specific to show up during the right searches. But make sure that you do get the tags right. Using the “non-profit” tag when you are actually a Start Up and aiming to monetise your concept will make your search engine ranking to plummet.

    Extensively using all these tips will help you land more traffic on your crowdfunding campaign and hence may increase your chances for landing your target amount.

Do not forget to check out the homepage of DreamWallets, a crowdfunding platform which may help you land that treasure chest to kick start your projects.



Cannabis and the 2020 Election




Next month, five states will be voting on seven ballot measures to legalize cannabis. A variety of proposals, including constitutional amendments, statutory initiatives, and alternative measures, could establish new medical cannabis markets in two states and expand legalization to include adult use legalization in four states. Three of these proposals would enshrine cannabis possession and consumption within state constitutions.

This article will explore the proposals themselves as well as the short-term implications of legalization on existing license holders and the industry.

2020 cannabis ballot measures policy focus

State-by-State Review


Arizona voters have another opportunity to legalize cannabis next month, after narrowly defeating adult use legislation four years ago. In recent years, the Copper State’s medical cannabis market has seen significant MSO expansion, and new mandatory testing requirements launch at the beginning of November.

There are roughly 150 medical cannabis licenses in the state currently — all of which would receive priority status in the application process for adult use licensing. Additionally, diversity applicants and applicants in areas currently lacking cannabis retail access would be fast-tracked applicants.

Prop. 207 does include local control and opt-out provisions, and a new 16% tax would direct revenue to a variety of funds, while retail operators would be able to launch delivery services as soon as 2023.


Mississippi could become the 34th state to legalize cannabis for medical use, but two competing measures are creating complications on the ballot. A citizen-driven campaign led to the placement of Initiative 65, while the legislature responded with Alternative Initiative 65A.

Initiative 65 establishes a medical cannabis program similar to the program structure of many other states; with clearly defined qualifying conditions, possession limits, taxes, registration fees, and a regulator — the state health department. The alternative includes no definitions and only allows smokable cannabis products for terminally ill patients, leaving a highly restrictive market requiring enabling legislation.

Previous bills have been proposed, but never brought to a vote — leaving some skeptical that anything at all may come of Initiative 65A.


Montana’s existing medical cannabis program relies on a system of caregivers who cultivate cannabis and make manufactured products, including edibles and concentrates. Additionally, there is a limited number of licensed dispensaries throughout the state. Legalization would be a major evolution for Montana, which has seen multiple ballot initiatives and legislative interventions in recent years.

Two measures have been placed: one constitutional amendment to set the age of 21 as the minimum buying age and a measure to establish a commercial adult use market. While no early sales provisions are included, Montana companies would be the only businesses able to start sales for the first year after legalization.

New Jersey

New Jersey voters may make history, legalizing the adult use of cannabis and triggering a race among Mid-Atlantic states to implement sales first. While all of New Jersey’s neighbors have existing medical cannabis programs, none have taken steps to expand further. In recent years, numerous regional state legislatures have attempted to legalize, and Public Question 1 may tip the scales for an entire region with over 50 million residents.

The text of the amendment is brief, but it establishes a definition for ‘cannabis’ while permitting possession, use, and industry operations for adults ages 21 and up. The existing Cannabis Regulatory Commission would be tasked with regulating the industry, but the state legislature must first come to an agreement and pass enabling legislation.

Currently, New Jersey’s medical market includes roughly fifteen licenses, including cultivation and manufacturing, as well as a limited number of dispensaries. The next phase for cannabis in NJ is uncharted territory for now: it is unclear if existing licenses will be given the first opportunity to serve the general public.

Given licensing delays and a slow rollout in Illinois, lawsuits and delays could be in New Jersey’s future — with some analysts suggesting a four-year timeline from amendment passage to full implementation. This may be good news for MSOs, including Columbia Care, Verano, and Acreage Holdings, among others.

South Dakota

South Dakota has long been unfriendly to cannabis in all forms and has some of the nation’s strictest marijuana possession penalties. While other non-medical states have at least given a nod to low-THC medical hemp programs, the Mount Rushmore state hadn’t established any kind of hemp or cannabis program at all until the legislature passed industrial hemp legalization this past spring.

Now, the state could make history as the first to legalize cannabis for medical and adult use purposes at the same time. Two proposals are on the ballot: an initiated measure to launch a medical cannabis program, and a constitutional amendment to fully legalize cannabis, with provisions including adult use, a medical program, and expanded hemp legalization.

Medical use is enshrined in both proposals, while the constitutional amendment would prevent the legislature from any type of statutory tampering to limit a retail market. The constitutional amendment would establish a commercial market for both adult use and medical purposes. Medical use would include home cultivation. As there is no cannabis market in the state at this time, no businesses would be able to take advantage of “early sales” provisions, as seen in other states.


Previously, medical cannabis programs and commercial licensing schemes predated adult use legalization, and the majority of these proposals came into existence by way of the ballot. In most of the earliest states to fully legalize, this was the case: Colorado, Washington, Alaska, Oregon, California, Massachusetts, and Nevada all had some form of voter-approved medical cannabis legislation first.

Implementation of adult-use legalization has, however, varied across the states. In these proposals, Arizona, Montana, and New Jersey have existing medical cannabis infrastructures, but the implementation of adult use will likely lead to program changes.

Some legalization measures have allowed for existing medical dispensaries to launch sales to adults during a period of late-stage rulemaking. These businesses have operated under modified compliance rules, with track-and-trace requirements and varying tax rates until legalization rules are completed.

After Oregon voters approved legalization in 2014, the state’s medical market rapidly expanded with early sales on the horizon. At one point, there were more medical dispensaries in the state than Starbucks or McDonald’s locations. That number later dropped as businesses converted their licenses over.

For some of the states with legalization on the ballot this year, the transition out of medical will pose challenges: product shortages, long customer lines, new tax rates, uncertainty over product offerings, and testing requirements on top of an already difficult pandemic business environment.

Overall, legalization measures promise to bring a significant impact to consumers and patients in Arizona, Mississippi, Montana, New Jersey, and South Dakota. It’s hard to quantify the short-term improvements to consumers and industry operators, as passage of these initiatives will set off a flurry of legislative and regulatory discussion over the holidays and into the spring. Existing licensees and hopeful applicants should keep an eye for new opportunities: public comment periods, application deadlines, and new sales opportunities on the horizon.


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Cuomo advisor predicts New York will legalize pot in April




New York Governor Andrew Cuomo’s advisor on marijuana policy said this week the Empire State could legalize weed in April of next year with a bill that would serve as a model for other states looking to allow recreational pot in the United States.

Axel Bernabe, assistant counselor to Governor Cuomo, was a guest on the Under The Canopy series, recently launched by Canopy Growth, where he discussed cannabis legalization efforts in New York. According to Bernabe, a bill to legalize marijuana will be introduced through the state budget in January again, while he expects legalization to take effect by April. 

As New Jersey appears ready to legalize marijuana this November, Bernabe said the Cuomo administration has been watching its neighbor “closely.”

“We’re watching New Jersey closely. We’ve always been confident that we’d get to this before New Jersey, so if they pass the referendum they still have to have an agreement between the governor and the Senate over there,” he said.

“If New Jersey can beat us to it, they’ll get a gold star but I still think we’re gonna set the model for this,” Bernabe added, referring to the bill’s social equity provisions, among other things. 

During the interview, Bernabe also said that New York has been monitoring how legalization has been unfolding in Vermont, Maine, and Massachusetts, but has also consulted with states on the West Coast, where the legal pot industry is larger and more developed. 

Regarding hemp, Cuomo’s advisor said the state will release its guidelines and regulations for CBD consumer products early next year as well.

“Those products are already out there, so there’s no sense in pretending they’re not,” Bernabe explained. 

For this reason, the governor and his team have been working on guidelines, which will include maximum dose per serving labeling and warnings about potential THC content in various hemp-derived products. New York has copied a lot of Florida’s hemp regulations while crafting its own policies, Bernabe stated, before telling Canopy Growth’s David Culver that the administration is currently putting the finishing touches to the guidelines. 

Although Governor Cuomo promised his state would legalize weed soon, marijuana legalization was left out of the New York state budget for 2020 due to the coronavirus pandemic, which hit the state particularly badly earlier this year.

Cuomo previously proposed working in conjunction with the neighboring states of New Jersey, Connecticut, and Pennsylvania on coordinating a recreational marijuana system for the region. 


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PURA Concludes Farmersville Meetings – Deal Imminent




Dallas, TX – October 20, 2020 – OTC PR WIRE — Puration, Inc. (OTC PINK: PURA) today announced that CEO Brian Shibley concluded a key meeting yesterday essential to finalizing the acquisition of 72-acre property in Farmersville, Texas central to the company’s recently announced Farmersville Brands strategy.  “The acquisition is imminent. Look for an announcement very soon,” said Mr. Shibley.

PURA has scheduled the release of a comprehensive update this Friday, October 23, 2020, to provide the latest information on progress with the Farmersville Brand strategy. The Friday update this Friday will include the latest on the company’s planned dividend of PAO Group, Inc. (OTC PINK: PAOG) stock in conjunction with PURA’s sale of its cannabis cultivation business to PAOG.

For more information on Puration, visit

Disclaimer/Safe Harbor:

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies’ contracts, the companies’ liquidity position, the companies’ ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Puration, Inc.
Brian Shibley,
(800) 861-1350


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