It’s all about brand recognition. For the thousand-and-one ways of promoting and marketing a brand, it all boils down to getting your product recognized. That’s why advertisement is at the core of the business world. It’s also the reason why placing ads on various media takes a sizeable chunk out of a company’s marketing budget.
For sure, ads are a necessary investment, but it helps to know that there are relatively inexpensive ways of increasing awareness for your brand. Since everyone loves a freebie, why not invest in promotional merchandise?
Promotional merchandise is relatively inexpensive. Besides, it’s one of the most popular ways of advertisements, and one of the most effective, too. Many marketing techniques have gone the way of the dodo, but promotional merchandise remains as popular as ever. Promotional items work as your brand’s mobile billboards.
Maximizing Your Promotional Merch
Your promo items can reach an impressively wide audience. It can be a mug, pen, or bag. Connect with a promotional merchandise supplier for ideas about different advertising items. This can get passed around from person to person, or if it’s a shirt, it can sometimes get donated and worn by others, where it will continue to be a mobile billboard ad for your brand. You could also select merchandise to target a specific audience.
Knowing your demographics is essential when choosing the appropriate merchandise for your target audience. Keep in mind, though, that having promotional merchandise ready to distribute willy-nilly to random strangers won’t be enough. You should know how to use these items for maximum impact.
So, here are a few clever ways to use your promotional merchandise:
- You Can Sponsor Events
If you’re thinking about sponsoring an event, then you’re on the right track. Events are where many people congregate, and they are the ideal place for distributing your promotional merchandise. You can provide promo items in swag bags for the event guests.
You could also include the items at the event itself. The merchandise doesn’t have to be flashy, but it can leave a favorable impression and create a pleasant memory for the event attendees about your brand.
- Select Your Items Judiciously
Your promotional items should align with your business. This may sound simple, but companies can sometimes choose items that aren’t in any way connected to their niche or industry. This can confuse your target audience.
For instance, if your business is connected with outdoor gear, suitable promo items would be drawstring backpacks, headgear, or travel mugs. Desk pen pots or wine cradles, on the other hand, would send confusing signals to your target audience.
- Rewarding A Client
Customers that have been extremely helpful to you could be rewarded with a promotional item. It can be a simple and endearing way of showing your appreciation. Such acts can foster loyalty, and the merchandise serves as a constant reminder of your brand. Moreover, if your items are especially useful, they can be conversation starters for your client and other people they know.
A promotional item that can be used for a long time can mean a potentially extended free exposure. Remember that more than half of people hold on to free merchandise for an average of about eight months.
- The Personal Touch
If you have a chance to personally hand your promotional merchandise to the intended person, take advantage of it. Getting your promotional items laid out on a table or packed in swag bags is well and good, but nothing beats making an effort to personally hand the item over to a client or investor, especially after a productive talk. It would feel more like a specially prepared gift, rather than just another giveaway.
- Be Creative with Your Promotional Items
When picking your promotional merchandise, use your creativity not only in the design but in the application as well. Consider getting disparate selections of items for your potential clients, long-time customers, brand-new clients, and returning clients. If you can, let customers pick their own preferred item. Letting clients choose can result in surprising benefits.
Their item of choice could mean they’ll hold onto it longer and use it more frequently. That could mean longer exposure for your brand.
- Social Media Event
Any entrepreneur knows the awesome reach of social media. So, you should always have the means to promote your brand through these media. For instance, you can organize a contest to drum up interest in your brand.
A social media event doesn’t always have to be an extravaganza. A fun contest with prizes that consist of swag bags, service vouchers, and a few of your promotional merchandise would do.
Events like these can give your brand exposure during the contest. Winners of these types of contests invariably share photos of the prizes on their social media account walls and tag your brand to thank you. Of course, you’ll have to make sure the winners will receive their prizes.
Conclusion
Promotional items are a great way to give exposure to your brand. They won’t take a great chunk out of your marketing budget, plus it could also generate goodwill for your business. However, having merchandise for giveaways should also be paired with clever and effective ways of distributing them.
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Source: http://hrnews.co.uk/6-clever-ways-to-use-promotional-merchandise/
