Augmentative and virtual reality have revolutionized shopping experienced over the last few years. Even though consumers may not realize it, nearly all the aspect of shopping has undergone a radical shift if it had not gone outdated. Writing a check for paying at a store or cutting a coupon from the daily newspaper has become a thing from the past. Evidently, changes in the shopping experience keep on evolving.
The latest innovations that are transforming the hopping experience worldwide are happening within the domain of virtual and augmentative reality. While VR and AR have impacted shopping in uncountable ways, here are the 5 most prominent changes that are currently leveling up the customer experience.
Place and View Products Anywhere
In the current market environment, VR and AR allow customers to view the products of their choice from anywhere in the world. You don’t have to visit the store anymore. VR and AR advancements let you shop from your home or any other place with ease. Moreover, augmented reality is breaking the barriers of conventional shopping and is allowing customers to place the product anywhere they want. They can virtually try out accessories, apparel, or makeup items before making the purchase.
Advancement in VR and AR now provides consumers with a variety of virtual and digital consumables. One of the most notable initiatives of augmented reality was Pokemon Go. This popular mobile game, as it took off worldwide, introduced people to the possibilities of augmented and virtual reality technology in an immersive, engaging way.
Following the trend, Google has recently invested in VR and AR products that will bring the technology directly to your home and will be compatible with all the other Google devices. However, it is not just tech brands that are thriving from AR and VR products. Seasonal products like AR decorations and VR holiday cards have also become immensely popular among shoppers.
The abundance of New Experience
AR and VR technologies are giving businesses novel opportunities to offer their customers a host of amazing, unique experiences. For example, retail outlets are creating new mixed reality environments where shoppers can experience different aspects of the business uniquely. Companies are providing AR instruction manuals to provide customers expert help through mobile devices. Also, brands are increasingly using VR and AR to make their ad campaigns more interactive.
AR and VR technology opens up a variety of new opportunities to enable brands to offer more customization options. It allows them to create a digital warehouse so that they don’t have to stock up multiple customized items but can provide them on demand.
VR and AR technology has come a long way since the Project Color app from Home Depot was first released in 2015. This app is a major example of how a business can use VR and AR for brand innovation. As AR and VR have become widely accessible, more businesses are using them for brand innovation, such as animated posters of AMC Theatres, Netflix’s AR filters to promote popular shows, AR features on taco Bell’s product packaging, etc.
In the end, shoppers always look for adventures. Fortunately enough, VR and AR are changing the shopping experience through these 5 ways and are expected to continue the trend.
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Solaris: Offworld Combat is coming to PSVR this June with a physical release from Perp Games. According to a First Contact Entertainment representative, the digital version is planned to release a month earlier in May.
Perp Games on Twitter: “We’re not finished just yet. Solaris Offworld Combat is the next game to be getting a physical box release. Coming in June to global markets! Will you be buying it? https://t.co/5sphrqsh10” / Twitter
Solaris: Offworld Combat on PSVR
Originally, Solaris was coming to PSVR late last year around the same time as the Quest and PC VR version of the game but got delayed. Now, it’s slated for release in just a couple of months.
The latest VR shooter from First Contact Entertainment (creators of Firewall Zero Hour) is a sci-fi competitive VR shooter that feels a bit like Quake in VR due to its speed and intense arena levels. It’s a very breezy, fast-paced game that’s accessible and easy to quickly jump in and out of. The closest comparison is probably Hyper Dash.
Soalris is a notable release because other than Firewall Zero Hour, there really haven’t been many options for shooter fans on PSVR. Alvo is coming soon too, but the headset is on its last legs at this point.
The PS Aim Controller continues to be one of the best things about the PSVR platform, so I’m all for seeing more games support it, but it’s a shame games like this didn’t hit PSVR earlier in its life cycle. Hopefully PSVR 2 on PS5 is backwards compatible and it can give late-life cycle games like this one new life when it releases.
Solaris is coming to PSVR very soon with a planned digital release in May and physical release from Perp Games in June. For more on this game make sure and read our Solaris: Offworld Combat review and stay tuned for all the latest in VR.
The VR fitness genre is still relatively new, all things considered. Even though the space is still somewhat niche, it’s absolutely growing at a fast pace as seen by the number of games and players that continue to spring up. How did we get to this point though, you might ask?
Microsoft won a large US Army contract to supply advanced AR headsets for frontline soldiers, based on the HoloLens platform.
The US Army’s Integrated Visual Augmentation System (IVAS) program aims to equip infantry with AR helmets for situational awareness and convenient display of sensor outputs.
The contract is worth up to $21.88 billion over 5-10 years. While the order has been widely reported as 120,000 units, a US Army statement to Breaking Defence suggests that is the maximum, not a fixed quantity.
Early evaluation units based on HoloLens 2
In 2018 Microsoft won the $480 million evaluation contract for just over 2500 units, based on HoloLens 2 with some modifications and an extra sensor.
The current, ruggedized, upgraded IVAS
The evaluation found the hardware not rugged enough for military use, and identified problems with the sensors at night. Since then the hardware has been significantly upgraded. It’s more ruggedized and houses many more sensors.
The field of view has been significantly increased from roughly 40°x30° to 80°x40°. That’s significantly wider than any other see-through AR headset on the market.
Reported use cases for the headset include:
overlaying icons on friendly units, objectives, threats, and points of interest
built-in night vision & thermal view modes
live picture-in-picture feeds from drones, including the Soldier Borne Sensors (SBS) personal drone
simulated weapons & enemies for training exercises
scanning nearby people for high temperature (COVID-19)
facial recognition for hostage rescue situations
The Army is also testing integrations with vehicles, such as soldiers being able to see-through the walls of the armored vehicle carrying them. That means on dismounting they’ll be situationally aware.
Some Microsoft employees have protested providing technology for the military, but that’s unlikely to have any effect given the enormous potential value of the contract.
IVAS is still in the late testing & evaluation stage, and the scale of deployment will depend on future budgets. But if things go to plan, frontline soldiers could be equipped with these game-changing AR capabilities by the end of the decade.