Looking Glass Factory has announced the largest, highest-resolution holographic display ever created: a 65-inch 8K display. According to the company, its large scale makes it ideal for group-viewable uses, such as experiential marketing, 3D storytelling, engineering and design.

“One of the most frequent questions we get asked is ‘how large can these displays get?’” said Looking Glass CEO Shawn Frayne. “The answer is now a ridiculously huge 65 inches, and this is only the beginning.

“Similar to the shift from photographs to film, radio to television, and black & white to colour over the past century, the Looking Glass 65” will usher in one of the monumental shifts in how media is consumed, from flat 2D media to deeply 3D. No headset or 3D glasses required.”

The new display is already in use by entertainment companies for both storytelling and marketing. This week, Springbok Entertainment is premiering its new film, Zanzibar: Trouble in Paradise, on the 65” display at Tribeca 2022.

“We are thrilled to collaborate with Looking Glass on the premiere of its new and stunning 65-inch 8k holographic display,” said Brandon Zamel, CEO of Springbok Entertainment. “The massive increase in the size promises 3D storytellers the ideal canvas to push the boundaries of immersive experiences.

“This display solidifies the mainstream opportunities and applications of the immersive medium, effectively providing a missing piece of the puzzle for the industry that, in turn, will accelerate its entire growth.”

The Looking Glass 65” is viewable by groups of 50 people. By generating up to 100 different perspectives of 3D content from 100 million points of light every 60th of a second, it recreates reality with photons. This means everything shown should feel real for up to 50 simultaneous viewers.

The display’s 8K resolution, colour depth of over a billion colours and 16:9 aspect ratio allow viewers to see the finest details of an image from multiple perspectives.

The display also works with Looking Glass’s plugins for Unity, Unreal, Blender and other software applications.

For information on pricing, contact sales@lookingglassfactory.com.