If your business, like an overwhelming majority of businesses around the world, has a presence on Instagram, you could be losing out on valuable opportunities of growing your follower base and boosting your reach if you have not added the Instagram feed to your website. Adding an Instagram feed to your website not only allows you to boost your engagement but also acquire the necessary social proof required for successful marketing, according to https://www.economicjournal.co.uk. Even though the multiple benefits of doing so are obvious there are still a surprisingly large number of businesses that have not woken up to the possibilities that can be unlocked by adding their Instagram feeds to their websites. Some of the principal advantages highlighted:
Enables Your Instagram Content to Achieve Higher Reach
Undoubtedly the most obvious but typically ignored benefit of adding an Instagram feed to your website is that you can achieve a much higher reach for your Instagram posts. The traffic to your website generated from various sources like SEO and third-party links can have the chance to see you’ve carefully curated Instagram posts, which they might not have had the opportunity to see earlier. This added exposure is a good opportunity for website visitors to visit your Instagram account and start engaging with your content. Adding the Instagram feed to your website can take some pressure off your advertising budget because typically, you would need to undertake paid advertising tactics to encourage people to explore your Instagram account and become followers. Also, since the Instagram algorithm is programmed to display only fresh posts and relegate the older posts down the feed, it creates an added pressure on marketers to promote Instagram content that they know to be valuable to their target users. By adding the Instagram feed to their websites, some of the effort and expense of promoting your Instagram posts can be reduced.
Increase Your Follower Base
When a larger number of people follow you on Instagram, it becomes easier for you to build a community of followers with shared interests that are loyal to your brand and have the potential of becoming your customers. By sharing your Instagram feed on your website, marketers can catch the attention of a fresh set of people who are interested in your business and need little incentive to follow you on Instagram. Even though new follower acquisition on Instagram can be tricky, it helps marketers to convince their audience that they are a credible business if they have the Instagram feed on their websites. Of course, you can check real Instagram likes for a small investment to get the ball rolling.
Given that Instagram users are exposed to thousands of brands all vying for their attention, they tend to be naturally picky about what businesses they follow. A beautiful Instagram grid on your website can help marketers to show off their most attractive Instagram posts in one place to grab more eyeballs. You can have a custom feed comprising your most appealing Instagram images of having the feed automatically update itself with the latest posts. There is no doubt that an engaging Instagram feed on your website will serve to generate traffic to your Instagram account and boost the number of your followers.
Helps to Increase Availability of Data for Targeting Ads
The world of social media, especially popular networks like Instagram, can be extremely competitive. When there are millions of businesses trying to catch the attention of their target audiences, marketers cannot rely only on the power of the content strategy to attract potential followers and engage with them. It is the reason why advertising has to be an integral part of the marketing strategy to increase brand awareness and the number of followers.
However, marketers cannot run advertisements on social media blindly without knowing who they need to target the advertisements too. To target advertisements accurately and prevent wasting your marketing budget, marketers need a lot of demographic, psychographic, and past purchase behavior data. This data can only be generated by your account only if your profile receives a large number of visitors and lots of likes, comments, and when they share your content or visit your website or e-commerce platform and go on to make transactions. Any technique that helps marketers to get more visitors and followers engaging with them on Instagram can generate more data that can then be analyzed for improving advertisement targeting. Using the insights gained, they can then go ahead to target users with similar interests and behavior on both Instagram and Facebook.
Conclusion
Beyond the advantages of incorporating an Instagram feed on your website, you should also know that the inclusion of the Instagram feed also acts to make your website stickier, and users tend to spend more time exploring the contents. It sends out strong SEO signals to search engines that then bump up your website in the rankings. Having an Instagram feed on your website also acts to provide valuable social proof of the credibility of your business.
Source: Plato
