Our CMP solution is not a revenue generator for PubWise, but we felt it was important to protect the interest of our clients.
ATLANTA (PRWEB) October 21, 2020
PubWise has announced its commitment to protecting the privacy of internet users in coordination with the recent changes in US and EU internet privacy guidelines. Going beyond mere compliance, PubWise has partnered with industry leaders and policymakers to demonstrate their allegiance to resolving privacy concerns within the programmatic advertising industry.
The International Advertising Bureau has recently released it’s Gold Standard 2.0, which increases cross-industry transparency while standardizing the use of consumers’ data. PubWise is listed as an approved vendor for the IAB, who leads the charge in protecting web visitors’ privacy with their well-known Transparency and Consent Framework (TCF) model, which is now in the v2 stage. The vetting process for IAB’s Approved Vendor List ensures that publishers have access to credible solutions.
PubWise is also offering a Consent Management Platform to complement its Managed Wrapper solution. According to CTO Stephen Johnston, “Our CMP solution is not a revenue generator for PubWise, but we felt it was important to protect the interest of our clients.” CMP tools are a great step towards being GDPR compliant.
Earlier this year PubWise received a Pacesetter Award from Atlanta Business Chronicle. PubWise was listed as #18 of the Top 100 Fastest Growing Private Companies in Atlanta. Also in 2020, Technology Association of Georgia recognized PubWise as its Top 40 Most Innovative Companies in Georgia.
ABOUT PUBWISE
Established in 2016 in the “Silicon Valley of the South,” PubWise is a revolutionary, SaaS-based Prebid.js management service for web publishers that are virtually guaranteed to increase advertising revenue.
PubWise is the only Prebid.js management service offering Smart Path Optimization Technology (SPOT™), which uses AI to deliver an optimized ad configuration matched to user segments, with tailored demand inclusion that improves net revenue while improving latency. PubWise provides a turnkey platform to deploy, manage, monitor, and optimize Prebid.js. PubWise is committed to protecting publisher value and data with clear auction dynamics, no-arbitrage and transparent fees. US and EU revenue and traffic reporting is done with ease with PubWise Analytics.
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