Building on a proven track record with online brands – having already deployed $3bn+ in capital to 3,500+ customers – Wayflyer’s new Wholesale Financing offering will give brands access to working capital for inventory orders on a rolling basis, with no purchase order or invoice required to access the funds.

The firm’s underwriting platform analyses a company’s banking and accounting data, as well as its store connector and advertising performance where the brand also sells online.

Wholesale Finance customers can be provided up to a maximum of $5 million and be funded in as little as 24 hours, with a flexible repayment structure covering fixed weekly, fortnightly or monthly repayments.

The product is available to businesses generating at least $250,000 in annual revenue, based in the USA, the UK, or the Netherlands.

The launch comes off the back of a strong period of growth for Wayflyer as the company achieved monthly profitability in late 2023.

Last year Wayflyer secured a $1 billion off-balance sheet programme with Neuberger Berman and renewed a $300mn debt line with JPMorgan.