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Visa y Mastercard apuestan fuerte a tarjetas contactless: American Express, fuera de juego

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La cuarentena obligatoria llevó a todas las personas a minimizar las interacciones sociales. De un día para el otro, los pagos digitales crecieron exponencialmente. Y, si bien el delivery reemplazó a la mayoría de las compras presenciales, todavía hay algunos rubros esenciales que requieren la interacción humana, aunque reducida a la mínima expresión.

Para ello, las tarjetas contactless, es decir, aquellas que permiten pagar sin contacto (como la SUBE, sólo acercando el plástico a la terminal) cobran relevancia. 

Los principales jugadores del mercado argentino, Visa y Mastercard, lo saben y vienen apostando fuerte a la renovación de sus plásticos. American Express, en cambio, asegura a iProUP que todavía no tiene disponible esta tecnología en el país.

Las tarjetas contactless llegaron al mercado local en 2016, de la mano de MastercardLuego se sumaron los plásticos de Visa. Ambas marcas, junto con los bancos, desarrollaron en los últimos años una fuerte estrategia de descuentos y promociones para impulsar la tecnología sin contacto.

Entre los principales beneficios que ofrece esta modalidad, algunos son especialmente importantes en tiempos de pandemia:

– En primer lugar, el cliente no debe desprenderse nunca de su plástico, ya que lo acerca él mismo a la terminal para abonar

– Además, hasta cierto monto, no debe presentar documento ni firmar cupón de pago

– Finalmente, la compra es mucho más rápida y se eliminan fricciones al momento de pagar

Gabriela Renaudo, country manager de Argentina y Cono Sur de Visa, está orgullosa de la “emisión ejemplar” de este tipo de plásticos en la Argentina. “En la actualidad tenemos más de 20 millones de tarjetas contactless en el mercado, con planes claros de crecimiento sostenido en el tiempo”, acentúa.

En tanto, Agustín Beccar Varela, country manager de Mastercard para Argentina y Uruguay, dice a iProUP: “Hoy en día, el 95% de los emisores ya tienen en circulación tarjetas contactless“.

Descuentos para quedarse en casa

Una de las formas de incrementar el uso de un nuevo medio de pago es mediante bonificaciones y beneficios. En Mastercard siguen esta línea con descuentos aggiornados al momento que atraviesan los clientes.

“Recientemente nos aliamos con Cabify Envíos para ofrecer un descuento a nuestros clientes cuando decidan contratar el servicio de paquetería de Cabify, que permite hacer envíos de una persona a otra”, cuenta Beccar Varela.

“A esto sumamos un nuevo beneficio, que tendrá vigencia hasta el 28 de este mes, y que consiste en un 30% de descuento para los usuarios que decidan hacer compras a través de la web de Farmacity“, agrega el ejecutivo.

Al mismo tiempo, Mastercard lanzó una iniciativa junto con Mercado Libre para colaborar con la Cruz Roja: duplicará cada aporte que los clientes hagan a esa organización a través de una tarjeta Mastercard y Mercado Pago.

El cliente no debe desprenderse de su tarjeta para pagar sin contacto. Por ahora, Visa dejó de lado las promociones. La compañía prefiere poner énfasis en los pagos eguros desde el hogar y en el uso de contactless al comprar en comercios. “Tenemos una campaña masiva de comunicación, con foco en la seguridad, destinada a dos audiencias: el usuario de tarjetas y el comercio que acepta Visa”, explica Renaudo.

La ejecutiva añade que, en el caso de las compras de rubros esenciales, se incluyen “también recomendaciones sobre el uso correcto del contactless, en línea con la educación que debemos hacer para favorecer el utilización”.

La pandemia y el día después

El aislamiento movió los ejes de las estrategias de todas las empresas; Visa y Mastercard no son la excepción. “La situación actual del COVID-19 evidenció aún más algunos de los beneficios del contactless“, comenta Renaudo.

Beccar Varela coincide en la visión: “Una situación excepcional como esta genera que los hábitos de los consumidores cambien de manera mucho más rápida a la que estamos acostumbrados. Cada vez más comercios notan la importancia de tener la infraestructura necesaria para aceptar cobros contactless“.

El ejecutivo resalta que, a partir de la pandemia, en Argentina “se duplicó el límite de compra de $2.000 a $4.000 bajo esta modalidad,consiguiendo que los consumidores no tengan que entregar el DNIingresar el PIN ni firmar el cupón en compras hasta ese monto”.

Para Renaudo, la transformación en el mundo de los medios de pagos se acelerará a partir del aislamiento obligatorio. “Estoy convencida de que cuando en Argentina regresemos a la nueva normalidad, los consumidores serán más conscientes del beneficio que significa pagar sin contacto“, sostiene.

Visa emitió más de 20 millones de tarjetas contactless en Argentina. En este marco, la vocera de Visa considera que es el momento ideal “para que emisores, adquirentes y comercios aceleren aún más la implementación, de modo de lograr esta transformación en la industria”.

Según explica Renaudo, esto implica disponer de terminales que acepten la modalidad sin contacto, emitir tarjetas con esta tecnología y “proveer tokens EMV, que habiliten el pago desde las apps en un teléfono inteligente en los puntos de venta”.

Un estudio realizado por Mastercard en América Latina anticipa que esta modalidad llegó para quedarse. “Ocho de cada diez personas continuarán usando contactless incluso después de que termine la pandemia”, citando como ventajas la simplicidad, seguridad e higiene, al no tener que entregar el plástico al vendedor”, señala Beccar Varela.

Crecen los medios de pago

Según datos del Banco Central, a septiembre del año pasado, casi el 40% de la población adulta poseía una tarjeta de crédito.

Ese dato, contrastado con los 28 millones de plásticos con actividad que las empresas emisoras reportaron, resulta en que cada deudor tenía en promedio dos plásticos a su nombre.

“En 2019, los pagos electrónicos con tarjetas crecieron 12% en cantidad promedio de operaciones por adulto y consolidaron así varios años de crecimiento”, indica un informe del Central. Agrega que la de débito fue el medio electrónico más utilizado en 2019 y superó en un 7% a la de crédito.

Pese al mayor uso de los plásticos, muchos clientes y comerciantes no sabían usar tarjetas contactless, por lo que compañías emisoras realizaron acciones educativas para dar a conocer el producto.

En pequeños gastos abonados sin contacto, el cliente no debe firmar el cupón de pago

“Trabajamos junto a nuestros emisores, comercios, adquirentes, fintech, Gobierno y organizaciones del sector, con foco en el desarrollo de credenciales de pago y soluciones que sigan mejorando la experiencia del consumidor y, en paralelo, con los comercios y adquirentes para expandir la aceptación“, afirma Renaudo, a la vez que reconoce que el uso de contactless crece mes a mes.

Desde Mastercard, Beccar Varela comparte algunos números: “Entre abril de 2019 e igual mes de 2020 el volumen de transacciones contactless creció 267% con nuestras tarjetas”.

“Otro dato interesante -añade- es que el 70% de las terminales están habilitadas para esta tecnología. Es decir, más de 400.000 comercios ya aceptan y usan esta modalidad en la Argentina”.

Las dos principales empresas adquirentes, Prisma First Datase encargan de imprimir los plásticos y proveer a los locales de las terminales, que se han ido renovando a medida que aparecieron las tarjetas sin contacto.

En ese sentido, desde Prisma informan que desde 2019 todos los dispositivos Lapos que entregan a los comercios aceptan contactless. En la actualidad, suman más de 200.000 los aparatos compatibles con este medio de cobro.

Además, Prisma ya produjo más de 15 millones de tarjetas de crédito y débito Visa sin contacto.

Ante un futuro que privilegiará el distanciamiento físico, la tecnología contactless tiene una oportunidad de oro en la Argentina, que luce atrasada en su adopción con respecto al resto del mundo. Al menos, dos de las tres principales marcas de tarjetas ya interpretaron el mundo post pandemia

Source: https://www.fintechnews.org/visa-y-mastercard-apuestan-fuerte-a-tarjetas-contactless-american-express-fuera-de-juego/

Fintech

The Impact of BPM On the Banking And Finance Sector

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There is an increasing demand for technology inclusion across every market share. This rising demand continues to revolutionize the global digital market, which has basically led to the naturalization of new business process management techniques. The new technology, also referred to as BPM, therefore, helps businesses to manage operations such as production, sales, marketing, customer support, communication, and many more easily.

Business Process Management (BPM) is the means by which a business creates, edits, analyzes, and organizes the processes that make up its key operations. Business process management is therefore more than just task management or project management as it represents a business discipline through which a company looks at all processes in total and individually. As software from Creatio, BPMS focuses more on repetitive processes and ongoing ones especially those that follow a particular process management criteria or pattern. BPMS is therefore more vigorous in helping companies to nurture their supply, improve efficiency, and upsurge customer satisfaction by positioning processes and goals for this kind of evolution.

Impacts Of BPM On The Banking And Finance Sector

Amplified productivity

By saving the company time, BPM makes it much possible for employees to focus their efforts and time more productively on other responsibilities which increases the overall output of every individual working in the company. This is a huge impact on the bank and business sector as it improves customer satisfaction too.

Low risk

The risk of human error may cause massive losses to a bank or any finance sector business. However, by automating business processes such as money counting that have previously been carried out manually, BPM cuts on possible jeopardies of human error. In addition, the AI system and enhanced documentation buffers the bank compliance system and helps increase revenue. Creation provides unique synergy of BPMS and improves risk management across the finance sector.

Added flexibility

Both traditional and analog processes have the tendency to slow down business processes as they require long winding procedures. They also make an organization too rigid for change. BPMS is however more optimizable as well as highly adaptable. It, therefore, makes every business more ready to face technological and business challenges that make them better placed to grow.

Learn from business leaders and industry experts about how they transformed their business processes with low-code powered BPM software solutions—down the ACCELERATE Global, free online event packed with insights, trends, real-world cases, networking, and practical workshops.

Impact on the costs of performing tasks

Business process management helps the banking sector by cutting a lot of costs. By cutting on the time spent on tasks, it causes a reduction in the costs of running business processes. The use of AI in ATM automation for instance reduces time and costs of banking. In essence, this increases ROI for the finance sector as the number of bank tellers can be considerably reduced and the ATM left to conduct the similar repetitive actions of the teller employees.

Real-time process and task monitoring

This business tool makes it much easier for every company to monitor business processes, detect flaws, and be in a position to improve where necessary. This also means that BPM software has the capability to identify problems with a business process and help the management to mend the cracks before they cost the company. By recognizing gaps and stitching them before they cause stagnation, it makes business growth a reality.

Customer satisfaction

As already stated, BPM focuses more on customer outputs. Consequently, more customers get satisfied with the company’s business process. With a better experience, more referrals are earned, the return rate is increased, more leads are attracted to the business and sales go up. This chain effect leads to exponential business growth.

Analytics

BPM supports various reporting levels. They also integrate with a number of third-party reporting tools that support business process performance analytics. These reports are usually attached to Key Performance Indicators of the business and are used to provide the needed data on processes, individual performance actions, process actors, and many more. By identifying process bottlenecks and offering opportunities for business process improvement, BMP impacts more positively the finance sector by improving process analytics.

All these will however be much more executed through dedicated software. Business Process Management Software or BPMS is a collection of business technologies also referred to as Business Process Management Suite. Companies use the software to improve business processes. This is achieved by defining, automating, and analyzing business processes. This is therefore one key reason why every business using BPM should adopt BPMS.

Important to note, therefore, BPMS is a combination of ideology and is a crystal-clear system that drives and delivers quantifiable outputs that all contribute to the growth of a business.

Source: Calvin Jordan is an expert in engagement marketing with a core belief that people transform business. Companies turn to Calvin for his keen understanding of how to get a key message to the market that motivates, engages, recognizes, or educates the intended audience. The results are strategic, innovative, creative, and results-driven.

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Founder´s Packs now available for the first AAA blockchain game BLANKOS BLOCK PARTY

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Founder´s Packs now available for the first AAA blockchain game BLANKOS BLOCK PARTY

Mythical Games, a next-generation game technology studio driving mass adoption of blockchain, today announced the upcoming private beta for Blankos Block Party, an open-world multiplayer game with a heavy focus on player-designed levels and collectible assets, will begin on Tuesday, Nov. 17, 2020, with open beta to follow later this year. Players eager to start their collection of the digital vinyl toys come to life can now purchase a Founder’s Pack, starting at $24.99 (USD), to receive exclusive and limited in-game content, as well as guaranteed priority access to the game’s private beta and Founder’s status in both Discord and in-game.

Blankos Block Party is an online game world that integrates blockchain to facilitate the economy and allow players to buy and sell their in-game items in exchange for real-world currencies, using Mythical’s proprietary technology to track and verify all purchases across any platform, creating a safe transaction for all involved. With this model, Mythical is eliminating the need for grey markets and allowing the community to dictate the value of what is bought and sold in secondary marketplaces.

Limited quantities of the Founder’s Packs are available now for purchase via fiat or supported cryptocurrencies in four different package options, which provide limited-edition Blankos and themed accessories designed by some of the world’s top vinyl toy artists, priority access to the private beta, 100% in-game currency match and other items only available while these packs last. Each Founder’s Pack will be numbered in order of purchase and recorded on blockchain to enhance collectibility and future resale value for players.

  • Ice Pack: RSVP to the ultimate block party with the Ice Pack, and receive the exclusive Lolli Blanko and three themed Lolli accessories, Founder Status and Lolli emoticon and 2,500 Blankos Bucks. ($24.99)

  • Tako Pack: Start your collection with the exclusive Tako Blanko designed by multimedia artist Junko Mizuno, two themed Tako accessories, as well as one unique Tako-themed Build Mode asset and one Build Mode item wrap, Founder Status with Lolli and Tako emoticons and 5,000 Blankos Bucks. ($49.99)

  • Bite Me Pack: Be the life of the party with the Bite Me Pack, which delivers the exclusive ‘Bite Me’ Billy Bones Blanko, six Bite Me-themed accessories, rare gold and black Build Mode materials, plus Bite Me brand Build Mode basic set, Build Mode items and the Bite Me rocket launcher, as well as Founder Status with Lolli, Tako and Bite Me emoticons and 10,000 Blankos Bucks. ($99.99)

  • Boss Pack: Become a VIP with the Boss Pack and show off your status with the exclusive Boss Dino Blanko designed by legendary toy artist James Groman, two Boss Dino-themed accessories, two Build Mode Materials, three Build Mode items and two themed weapons for Build Mode, not to mention Founder Status with Boss Dino, Bite Me, Tako and Lolli emoticons and 15,000 Blankos Bucks. ($149.99)

Founder’s Pack items will only be available for a limited time, or until the limited quantities sell out; Mythical will not reissue these special-edition Blankos or their accessories in the future. These exclusive Founder’s Pack items will be available for purchasers to unbox and play immediately in the private beta, and can also be sold to other players when the Blankos secondary market launches.

For additional details on Founder’s Packs and their contents and benefits, or to purchase one of the limited edition packs, please visit Blankos.com. Packs can be purchased with fiat currency, or supported crypto payment options via BitPay (Binance USD/BUSD, Bitcoin/BTC, Bitcoin Cash/BCH, XRP, ETH, Gemini US Dollar/GUSD, Circle USD/USDC and Paxos Standard USD/PAX). In addition to purchasing a Founder’s Pack to receive priority access to the private beta, players can reserve their free accounts now on the Blankos website to get on the waiting list for the chance to be included in the private beta without purchase (subject to capacity).

Source: https://www.fintechnews.org/founders-packs-now-available-for-the-first-aaa-blockchain-game-blankos-block-party/

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How these fintech partnerships are shaking up finance

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How these fintech partnerships are shaking up finance

Anyone still doubting whether fintech is disrupting Chicago’s financial services industry only needs to look at a handful of recent partnerships to see that innovative technology is necessary for large enterprises to stay competitive in an ever-evolving market, lest they become obsolete.

Take the following inked deals, for example.

Amount — a digital credit solution provider — partnered with TD Bank and HSBC last year to help the two large institutions streamline their personal loan services, reflecting a marketplace that grew by $21 billion in 2018 to a record high of $138 billion, according to credit reporting agency TransUnion. Meanwhile, AI-powered financial compliance solution Ascent recently partnered with global information tech company IBM to help banks and other financial entities meet changing regulatory requirements.

These types of partnerships help banks and financial institutions react to market changes and prepare for the future of finance; namely, by giving consumers more of the seamless user experiences they’re used to and leveraging AI to streamline manual regulatory processes, saving valuable time and resources. More on the fintech startups making waves in Chicago tech, below.

Company background: Amount helps financial institutions transition their products and services to customizable, digital and mobile-friendly infrastructure. Founded in 2018, the company was originally a tech arm of parent company Avant, a digital consumer lending company. According to the Chicago Tribune, Amount focused on providing technology solutions to banks, powering their lending activity and running online fraud prevention, along with other services. Amount officially spun off of Avant in early 2020.

Amount’s partnerships in detail: In 2019, Amount partnered with TD Bank and HSBC — the 10th and 14th largest U.S. banks, according to the Federal Deposit Insurance Corporation — to power their online personal loan infrastructure. With Amount’s functionality, these two banks were able to help users both inside and outside their customer network to digitally apply for personal loans between $30,000 and $35,000. After a soft credit pull, Amount’s technology quickly generates a credit decision, and funds are delivered as soon as the next day for approved users.

What this means for finance: Consumers are requesting more personal loans than ever, and the aforementioned partnerships mark two large banks investing in innovative technology to power a growing financial sector. A record of $138 billion in personal loans was taken out by over 19 million consumers as of Q4 2018, an increase of 2 million people from 2017. 

“Fintechs have helped make personal loans a credit product that is recognized as both a convenient and simple way to obtain funding online,” Jason Laky, TransUnion’s executive vice president of financial services, said in a company press release. “Strong consumer interest in personal loans has prompted banks and credit unions to revisit their own offerings, leading to more innovation and choice for borrowers from all risk tiers.”

Consumers are accustomed to fast and convenient user experiences in every aspect of their digital lives, and many feel getting a personal loan should be no different. Leaders at TD Bank and HSBC are using their partnership with Amount to keep up with consumer demands and take a foothold in that marketplace. Wells Fargo and PNC bank — two of the top 10 largest U.S. banks — both have virtually identical personal loan infrastructure. As these loans grow in popularity, it’s likely that more banks will also broaden their personal loan efforts and partner with fintech startups.

Company background: Founded in 2015, Ascent uses AI to automate compliance programs for customers in financial services. According to the company, its algorithms scan a business’s regulatory documents for areas that require attention and action, saving its customers time and money, as well as ensuring greater accuracy and reduced risk. The company services international tier-one and tier-two banks and raised a $19.3 million Series B late last year. 

Ascent’s partnership in detail: In July 2020, Ascent and IBM announced a joint effort to help banks and financial services companies stay compliant. IBM’s AI-enabled governance, risk and compliance solution, OpenPages with Watson, helps organizations stay compliant to changing regulations within their business sectors. Ascent is also integrating its automated register of regulation and rule changes with OpenPages to lower the financial risks associated with non-compliance.

The formal partnership was born from the success of a stress test. Ascent and IBM’s combined compliance algorithms analyzed over 1.5 million paragraphs of regulatory text for the Commonwealth Bank of Australia. The test successfully identified regulatory terms that required review and action, and saved the bank days of manual work.

What it means for finance: The banking regulatory environment is marked by profound change in 2020, with a focus on financial firms ability to navigate trends like technological innovation, as well as adapt to social and political concerns, according to Deloitte. Keeping up with frequent regulation amendments can require time and resources that aren’t readily available to all financial organizations. 

“If you can make it cheaper to follow the rules, people will just follow the rules instead of trying to get around them,” Brian Clark, Ascent’s CEO, said in an interview with Crain’s Chicago. 

Breaking compliance rules — whether intentionally or by accidental — can lead to costly outcomes and tarnished reputations; over the last decade, financial institutions have racked up $36 billion in fines for non-compliance with Anti-Money Laundering (AML), Know your Customer (KYC) and sanctions regulations.

To better serve consumers and operate more efficiently, financial institutions are placing a high value on regtech, especially as the regulatory landscape grows more complex. Partnerships like Ascent and IBM’s, as well as institutions’ other investments in improving regtech, can reduce the cost and effort associated with compliance and can help financial institutions thrive in an increasingly digital world.

Source: https://www.fintechnews.org/how-these-fintech-partnerships-are-shaking-up-finance/

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