We put up a quick survey on LinkedIn to see how you were all thinking about raising prices — and the majority of you said you were planning to in 2023:

It’s a complex topic.  Most of us over time end up driving up our ACVs, but it’s not always though price increases.  And personally, I’m a strong advocate of not raising prices on early customers.  At least, not without a lot of notice and warning.  After all, they made a huge bet on you, and later, won’t really represent a huge amount of your customer base.

But inflation is real, and here on many levels.  And the pressure to hit the plan is as intense as ever.

Raising prices on its own is just like a cookie.  Tastes good, boosts your MRR and ACV for a bit, but then it’s gone.  On its own, it doesn’t really change anything.

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