The Conscious Pet, with a valuation of $3.5 million, is raising funds on Wefunder. The company makes healthy dog food by upcycling kitchen food scraps in Austin, Texas. The food scraps are gently cooked to kill pathogens and increase the bioavailability of amino acids. Thus, human food waste is converted into human-grade and nutritious dog food that is easy to serve and easy to store. The Conscious Pet also has a local supply chain and delivery system to minimize risks and costs. Mason Arnold founded The Conscious Pet in February 2022. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $500,000. The campaign proceeds will be used for inventory, production equipment, infrastructure, and marketing.