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Tag: Web AR

How does web AR accelerate the reach of marketing giveaway

AR/VR
In the world of B2B manufacturing, creating brand recall and registration in the minds of potential customers is crucial for driving sales. One effective...

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AR Briefs, Episode 53: Web AR Ratchets Up

AR/VR
Though native apps dominate mobile usage in general, there’s the feeling that they may not be the best vessel for AR. Breaking that...

Does Device Quality Impact AR Satisfaction?

AR/VR
One of the rallying cries of mobile AR proponents is the technology’s scalability. Until AR glasse s get sleek enough to be mainstream...

What’s the Revenue Opportunity in AR Enabling Tech?

AR/VR
Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per...

Data Dive: Web AR Ratchets Up

AR/VR
Web AR continues to elevate its value proposition to AR developers in search of the optimal vessel. As our research arm ARtillery Intelligence...

Web AR: By the Numbers

AR/VR
There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where apps...

Will Web AR Pull Ahead as a Go-to Channel?

AR/VR
There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where apps...

8th Wall Takes the Next Evolutionary Step

AR/VR
One of the marks of platforms is cultivating developer communities. At a basic level, that’s inherent in a given platform itself, and the...

Are 90% of Smartphones AR-Ready?

AR/VR
One of the top targets in the market sizing of our research arm, ARtillery Intelligence, is reliable formula inputs. Half the battle is...

AR Briefs, Episode 52: Mobile AR Revenue Outlook

AR/VR
Though AR continues to be challenged in gaining mainstream consumer traction, there are some bright spots to report. Specifically, revenue continues to gain...

8th Wall launches its Partner Program, a global network of agencies and studios that build WebAR experiences for brands

AR/VR
In Augmented Reality News  July 7, 2021 – 8th Wall, a provider of an augmented reality (AR) platform that makes it easy to build frictionless...

Mobile AR Users Approach 800 Million

AR/VR
Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per...

PepsiCo’s Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience

AR/VR

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed "Mark Your Play," the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff, and Southampton in the UK. Don't Miss: 8th Wall's Web AR Brings Album Art of Pink Floyd to Life Scanning the QR code opens the Doritos Make Your Play website. The AR experience begins with participants... more

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