Mixed martial artist Francis Ngannou will be taking half his purse for UFC 270 in the form of Bitcoin, according to his Twitter post yesterday. In addition to getting paid in BTC, Ngannou is also planning to give away $300,000 worth of the flagship cryptocurrency to his fans via Cash App. I believe bitcoin can empower people everywhere. So I’m excited to partner w/ @CashApp to take half my #UFC270 purse in bitcoin. I want to make bitcoin more accessible to my fans, so I’m giving out $300K in bitcoin! Follow @CashApp + drop your $cashtag w/ #PaidInBitcoin pic.twitter.com/8JEvJ1UYu1 — Francis Ngannou (@francis_ngannou) January 18, 2022 Jack Dorsey’s Cash App has formed similar partnerships with several NFL players, including Los Angeles Rams wide receiver Odell Beckham Jr. and Green Bay Packers quarterback Aaron Rodgers, while allowing them to receive their salary in Bitcoin. Prior to his latest announcement, Ngannou had earlier tweeted that bitcoin is big in Africa: “I’ve been talking with my family and friends in the crypto space. Bitcoin is huge in Africa and I’m thinking of taking half my fight purse in it, Bitcoin is the future and I’m a believer.” Ngannou earned a reported £400,000 for his title win against Stipe Miocic last year, meaning he could earn in six figures worth of bitcoin if he decides to convert his UFC 270 purse. The MMA fighter will take on ‘Bon Gamin’ Ciryl Gane on January 23 at the Honda Center in Anaheim, California, and is set to earn a guaranteed $750,000. Ngannou is not the first professional MMA fighter to receive earnings in Bitcoin. In Dec. 2021, American MMA fighter Kevin Lee said that the Russia-based Eagle Fighting Championship will pay him in Bitcoin. UFC has formed a partnership deal with Crypto.com to become its official cryptocurrency partner. Furthermore, the MMA company even launched a non-fungible token (NFT) collection to celebrate UFC 268: Usman vs. Covington 2. Beyond crypto.com, Coinbase and FTX have signed up numerous team sponsorships and endorsement deals to target mainstream users. In fact, FTX brought Tom Brady as a ‘brand ambassador’ along with MLB slugger Shohei Ohtani and NBA sharpshooter Steph Curry.

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