Acxiom Real Identity™ Integrates with Treasure Data to extend its CDP proposition – strengthening acquisition capabilities and full marketing funnel views across media channels. CONWAY, Ark.–(BUSINESS WIRE)–Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom’s Real Identity™ is integrating with Treasure Data, the enterprise […]

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FeaturedCustomers releases the Winter 2022 Customer Data Platforms Customer Success Report.

(PRWeb January 18, 2022)

Read the full story at https://www.prweb.com/releases/the_top_customer_data_platforms_according_to_the_featuredcustomers_winter_2022_customer_success_report_rankings/prweb18441448.htm

Only a quarter (26%) of the content UK consumers currently receive from brands is relevant, and just 35% say that brand communications makes them click through, new research commissioned by enterprise customer data platform Treasure Data reveals. It comes as 21% of Brits believe they have given away more of their personal data to brands […]

The post Three quarters of brand communications consumers receive is irrelevant appeared first on Tamebay.