This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021. Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions. AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]
India’s mammoth hospital landscape accounts for nearly 60% of the overall health ecosystem’s revenues. The COVID-19 Pandemic has escalated digital health-seeking behaviour within the public consciousness and renewed India’s impetus towards healthcare innovation. Traditional modes of healthcare delivery are being phased out, in favour of new and disruptive models. The creation of the National Health […]
Vigilant Aerospace CEO Kraettli L. Epperson has joined the new Tulsa Innovation Labs (TIL) Advanced Aerial Mobility (AAM) Advisory Council. TIL recently announced the...
Conventionally, in the order you get your business financed, you needed some investors to whom you paid a return on investment. But, today crowdfunding has literally turned the conventional investment process. New startups and charities use the internet to appeal to potential funders to contribute a small amount towards your objectives. If you want to be there you need to focus on some points like the business model and how to create a crowdfunding platform. Take a look: Define your objective to commence a crowdfunding site: Your objective should be clear before you commence about thinking of a crowdfunding platform. […]
“Do your own research”. These words (or the initialism DYOR) have been heard more than once especially if you watch the Coin Bureau YouTube channel. That’s because when investing in something it’s best the decision comes from you, made on the basis of information you’ve found while doing your research. Relying solely on a third-party […]
Web 3.0 is a buzzword that has been floating around the depths of the internet in recent years and is a term that is often used synonymously with Blockchain technology. I remember when I had first started seeing and hearing, “Web 3.0,” tossed around in various publications and articles, I didn’t fully grasp or comprehend […]
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 💸 SaaStr founder Jason Lempkin had an interesting piece on picking the right ICP to target for your business. He believes that in startup’s early days (sub $1MM ARR), the customer segment split is surprisingly often 40/40/20: 40% big enterprises, 40% SMEs, and 20% micro businesses. At the $1MM ARR mark he suggests doubling down on one segment rather than being a tool for everyone (different segments require different GTM, so focus helps), and
Using neural networks to model electron interactions in molecules and materials, advancing the state-of-the-art towards the long-standing challenge of the density functional in quantum chemistry
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes: Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021). Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017) Partnership with Turner’s […]
