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The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing. © CNB Media LLC dba Cannabiz Media