Non-Fungible Tokens (NFTs) have been around for some time now. However, following a few big press stories earlier this year, one being digital artist Beeple selling an NFT for $69 million, it's only in recent months that we've seen some big players in the art world, such as Damien Hirst and Sotheby's auction house, join in the NFT party.

Currently, most websites presenting NFTs in the form of visual artworks allow artists to upload their own digital files, GIFs, photos or animations and present them for sale for users to buy with cryptocurrency.  However, with so many artists creating digital artwork, the whole space has become cluttered, and even some of the leading NFT websites such as Nifty Gateway still have thousands of works in their marketplace, many by predominantly unknown artists.

This is where RedKite comes in to cut the noise. With a founding team built heavily of contemporary art professionals - one being renowned street artist and pioneer in the exploration of graffiti letter forms Ben Eine - the RedKite platform is fully curated, with a focus on artists who already have a big following and are widely collected in the physical art world. The team's deep ties to current practicing artists and their ability to bring in valuable contemporary names creates a one stop shop for premium digital art collecting.

“In 2001, [American art dealer and curator] Jeffrey Deitch said the Street Art Movement was the biggest art movement in the world. I agreed with him at the time.  We're now in 2021 and although it blows my mind, I believe digital art is the future. RedKite's set up, where artists get to create physical pieces that relate to the digital works, makes more sense to me.” Ben Eine, street artist

With all of the artwork on the platform being carefully selected by RedKite's in-house curatorial team, who between them have many years experience in running galleries, publishing limited editioned art and shaping artists' careers, a close partnership that helps facilitate this lies with Ourtypes, an international art studio managing some of the most leading street artists and graffiti writers in the world. 

Ourtypes' impressive projects include a mural on the London Eye and the production of one of the largest paintings ever created in partnership with Zippo. The cumulative following of Ourtypes and its artists currently sits at around 3 million and the volume of interest in the group is expected to significantly grow as their artists gain further exposure and continue to create ground-breaking work.

As an active studio that's constantly working on new projects and embracing new technology, Ourtypes like the concept of the NFT space, and many of their artists, including Eine, whose work was once gifted to President Obama by UK Prime Minister David Cameron, have been dipping their toes in the digital medium for some time, but it wasn't until they spoke to RedKite that it the idea resonated.

Juan Topping of Ourtypes said: “We'd been approached by a lot of NFT spaces in the past, with everyone wanting to work with our artists, however, it wasn't until we heard about RedKite's idea of the artists producing physical works to create asset backed NFTs that it all seemed to make sense”.

Cementing this new relationship, Eine and other artists from the Ourtypes family are likely to be the first in line for RedKite's debut NFT drops, paving the way for other leading artists to jump on board.

On top of all this RedKite is looking to utilise some of the best tech in the space as well as bringing innovative solutions to the table. They will also be introducing some of the first asset-backed NFTs into the space. This means that each NFT bought and sold is associated with an original piece of work, such as a painting, that physically exists and will be publicly exhibited. By doing this, not only does a collector get to own part of a piece of art that exists in the real world, but it also means the value of the associated NFTs will not fall below a certain point. This is, due to them representing a fraction of a physical artwork that will hold its value or, more likely, increase in value as time goes on.

Environmental issues are often addressed when talking about NFTs and RedKite takes this seriously, offering carbon-neutral transactions. They aim to make this possible by offsetting their energy usage that is used on the Layer 2 of the Ethereum Network that they run on.

With this new platform, Redkite is looking to continue the development of the growing contemporary art market by bringing art collecting into the current digital climate.

Powered by blockchain technology to break down ownership of high-value pieces, their aim is to ultimately increase accessibility and utility for all.

Alongside the platform, RedKite will also be launching the KITE token, with its main utility deriving from running a Collectors Club. Avid investors can sign up to find out more information about how a public sale will be run via the RedKite website, Twitter and Telegram. Those that want premium NFTs can expect first drops to happen in December, with visual content appearing via instagram.

RedKite will be running a competition in order to excite and strengthen the community. Prices will include an original work of art by Ben Eine, five prints provided by Ourtypes, NFTs and Token Prizes. In order to find out more head over to the RedKite website and subscribe.

If you wish to learn more about the team's extensive background and technicalities of the project visit RedKite and read through their whitepaper.

Links:

https://www.redkitenft.com

https://twitter.com/RedKiteNFT

https://t.me/RedKiteNFT

https://www.instagram.com/redkitenft/

Vodra (https://vodra.io/), an ad-free entertainment ecosystem for content creators to grow and directly monetize their audiences, today announced the first iteration of its platform and token. Designed for creators to earn income and build a steady revenue stream, Vodra enables content creators to streamline interactions with their fans in a ‘no-fees' environment. Creatives can receive one-time and recurring donations and allow audiences to crowdfund and vote on upcoming projects, while maintaining one hundred percent of the revenue via the ‘$VDR' (ERC-20 & Polygon/Matic) token, which launched via Trustpad on October 26.

Creators simply set up a profile on Vodra, which can be displayed on and integrated into existing creator platforms where audiences already are, allowing them to solicit direct-from-fan support with no fees, regardless of the size of the contributions. Additionally, creators receive a portion of $VDR tokens based on the size of their audience when they join, adding an additional source of income. Unlike most content monetization models, Vodra's efforts are supported by increasing the value of the $VDR token rather than by taking a percentage of creators' income.

“Blockchain technology has allowed us to build an ecosystem in which all users are fairly rewarded for their participation, so that creators benefit directly from the growth of the platform” explained Zachary Bys, Co-Founder of Vodra. “Unlike other models, our primary users are our foremost stakeholders, which ensures that the platform serves their interests rather than faceless shareholders.”

Additionally, Vodra makes it easy for creators to earn without having to leverage third-party and sometimes manipulative advertising models. Instead, creators have control over their content and are driven by a direct creator to audience relationship rather than creator to advertiser to audience. 

“Creators are constantly under pressure to tailor their content in an effort to appease advertisers and keep their content monetized,” said Conner Romanov, Co-founder of Vodra. “Vodra allows creators to monetize their passions without sacrificing creativity as they would have to while contending with the existing advertising-based model. Our decentralized platform is shifting online entertainment compensation towards a direct creator-to-audience participation model; this brings the interests of both creators and audiences to the forefront.”

Creator profiles are designed to be linked to existing entertainment platforms such as in a video description, creator bio, livestream panel, or pop-up. Alternatively, audiences can browse through popular creators and projects directly on the Vodra Platform. Creators will also have the option to showcase leaderboards with their top fans and designate certain rewards for their primary supporters. These options encourage a direct, fee-free connection between audience members and creators, which is mutually beneficial.

Beyond supporting and interacting with a creator through direct contributions, audience members who support creators can cast votes to determine creator content. The project voting feature enables creators to post two separate projects that can be voted on with VDR. The winning project is then funded by the amount contributed. 

The third donation utility offered on the Vodra Platform is a monthly pledging and reward tier system, allowing audiences to pledge an amount of VDR on a monthly basis to a chosen creator. Creators have the ability to customize their own contribution sizes and reward tiers. These rewards range from exclusive content, NFT's, unique experiences, or anything else a creator decides.

Vodra has a fixed supply of 2 billion VDR, of which a portion of its supply will be distributed to content creators logarithmically at an increasingly diminished rate. Once the supply is gone, those interested in acquiring Vodra Tokens can receive them in the form of donations or purchase them from vodra.io or an exchange once it is listed. VDR can be held and sent from any wallet that supports ERC20 tokens, making Vodra ideal for the numerous and often smaller denomination donations that viewers and creators enjoy. Plus, donations and transactions through the platform require no transaction or gas fees thanks to its Layer 2 solution.

For more information on Vodra, please visit https://vodra.io/home. 

ABOUT VODRA

 Vodra (http://vodra.io) is a decentralized creator compensation platform that provides audience monetization tools for content creators. Based around the ERC-20 $VDR token, Vodra aims to give creators an opportunity to capitalize on the growth of online entertainment as a whole by facilitating contributions directly to artists and creators without any additional fees.  In addition to one-time shows of support, followers and fans can schedule recurring pledges, join tiered VIP access groups, and contribute to pooled crowdfunding and voting campaigns to influence the content their favorite creators produce. 

The amount of content and data keeps growing, year after year, and the fragmentation of content has become a real issue. Companies have content everywhere, on numerous platforms. How do you ensure that people find the information they want when there are so many search options?

The post Federated Search: All One Needs In A Search appeared first on Inbenta.

FCR reduces churn and turns customers into brand fans, but how do you increase your first call resolution rate? Here some best practices!

The post 8 Best Practices to Boost Your First Contact Resolution Rate appeared first on Inbenta.

The reason that courseware has disappointed as a product category is that we failed to understand the product/market fit of the paper textbook.

The post Argos: Upcycling Course Design appeared first on e-Literate.