Aditi will be responsible for GWI's growth strategy throughout the region, including hiring new talent and building regional presence

GWI aims to disrupt traditional market research throughout APAC

Singapore, Feb 28, 2022 - (ACN Newswire) - Following its successful US$180 million in Series B funding in February 2022, valuing the company at US$850M, GWI, the leading audience insights company, is well on its way to ambitious growth plans in the APAC region, spearheaded by the hiring of Aditi Kohli as APAC Senior Vice President. Aditi will be based in Singapore.

Aditi will drive the company's growth, working with enterprise partners to help them gain a deeper understanding of local consumers. The investments are being utilized to further advance GWI's software-as-a-service (SaaS) platform, as well as hiring new talent to support global expansion.

GWI has already seen strong growth in APAC, with over 20% of its clients based in the region. As the company continues to expand, it will offer much-needed alternatives to traditional market research, which is often not fit-for-purpose, too slow, expensive, and difficult to scale. Through GWI's intuitive and easy-to-use platform, as well as its extensive data collection in APAC, organisations can access an instantaneous view of harmonised data-sets representing 2.7 billion digital consumers across 48 geographies, including 14 markets in APAC, gaining faster and deeper insights to make data-backed decisions.

Many of the world's most influential brands, media organisations and agencies already leverage GWI to deliver global insights at scale. With Asia home to 60% of the world's population, and over 2,300 languages, there is a clear need for brands and businesses to fully understand the demands of each individual segment and have clear, unique and localised insights that allow them to make real business decisions.

"We are deeply committed to Asia-Pacific," said GWI CEO and Founder Tom Smith, "The size and breadth of the region means it can be hard for companies to navigate and be able to make proper data-driven decisions. GWI is able to provide them with deep insights and allow them to create the right strategy. When we launched our new office in Singapore we knew that we would need to find the right person to lead this exciting growth opportunity and Aditi is the perfect person for this. Her breadth of experience will be instrumental in growing our presence, talent and customer base. We're very excited for the future of GWI in APAC."

Aditi has a proven track record in scaling businesses from scratch. She joins GWI after two decades of experience working in APAC leadership roles with Foursquare, Near, The Walt Disney Company and MTV Asia.

"I am honoured to join GWI as we continue to revolutionise insights on digital consumers worldwide through technology," Aditi said. "We're seeking to bolster the APAC team, and looking to hire talented professionals (commercial sales and customer success) with a passion for market intelligence and innovation who can support the rapid expansion of our business."

GWI has emerged strongly from the COVID-19 global pandemic, promoting a positive hybrid working culture and placing great emphasis on training and developing its staff. With five offices globally, GWI plans to strengthen its hiring to over 600 employees by 2023. See here for the latest open roles.

About GWI

GWI is the leading audience insights company. Its SaaS platform and custom data products are trusted by the world's biggest brands, media organizations, and agencies on a daily basis to gain a deep understanding of their audiences at speed.

The company's flagship survey represents 2.7 billion people globally. Through a combination of survey data and analytics, clients can gather in-depth insights into behaviours, attitudes, and interests from rich data sets including GWI Core, GWI Kids, GWI Sports, GWI USA, GWI.

Media Contact:
The Hoffman Agency
GWISG@hoffman.com

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India’s homegrown esports and skill gaming company, Mobile Premier League (MPL) makes inroads into Europe by acquiring Germany-based game studio, GameDuell for an undisclosed amount.  The acquisition goes in line with MPL’s expansion strategy which the company had announced last year. With GameDuell onboard, MPL now has an international presence in Asia, Europe, and the […]

The post Mobile Premier League (MPL) Acquires German Game Studio GameDuell appeared first on TalkEsport.

Under the influence of this descending trendline, the IOTA coin price lost 32% over fortnite hitting the $0.68-0.6 support. The IOTA buyers failed their second attempt to breach the high swing resistance of $3.42 on Feb 16th. Amid the intense sell-off in the crypto market, the coin chart formed six consecutive red candles, which tumbled the altcoin by 27.5%, bringing it to $2.44. However, the long-tails candle at this support hints the buyers are defending this level with vigor. Can bulls follow up on this rejection, or bears continue their correction? Key technical points: IOTA price obtains strong support from 20-day EMA The 24-hour trading volume in the IOTA coin is $43.6 Million, indicating a 19.7% rise.  Past Performance of IOTA The IOTA/USDT technical chart displays a descending triangle pattern in the daily time frame chart. The pattern’s descending trendline started way back from April 2021 top. Since then, the price action has respected this resistance and $0.6 neckline support. Amidst the January bloodbath and geopolitical issue, i.e., the Russia-Ukraine war, the pair has tumbled by 50% from the beginning of 2022, bringing it to $0.6 support. Source-Tradingview IOTA Technical Analysis  The IOTA price trades at the $0.73 mark by press time, indicating an 18% gain from $0.6 base support. Furthermore, the buyers attempt to breach the descending trendline, which would be the first signal to recovery. The IOTA chart shows a bearish sequence among the crucial EMAs(20, 50, 100, and 200), indicating the path to least resistance is downward. These downsloping EMAs suggest the traders are selling aggressively. The MACD indicator shows the fast and slow lines were on the verge of giving a bullish crossover, providing an extra edge for a bullish reversal. The daily-RSI Indicator slope reverted before entering the oversold territory. Following rally has reclaimed the 14-SMA and is now steadily approaching the midline. In a nutshell, the MIOTA technical analysis has started providing a reversal signal, bolstering a bullish reversal. Upcoming Trend If IOTA bulls breakout and gives daily candle closing above the resistance trendline. The buyers would drive altcoin by 40%, reaching the swing-high resistance of $1. The following breakout would intensify the buying momentum; however, the descending triangle trendline is critical to signal a trend reversal.   Support Levels: $0.83 and $1 Resistance Levels: $0.6 and 0.4

The post IOTA Technical Analysis: Descending Trendline Governs The IOTA price appeared first on Cryptoknowmics-Crypto News and Media Platform.

Razorpay, one of India’s leading payment getaways, has released the 10th edition of its (COVID) Era of Rising Fintech, outlining the growth it witnessed during the past year. Among the

The post India’s RazorPay Sees 611% Growth In BNPL Business Last Year appeared first on Fintech Singapore.

As February draws to a close, and the small matter of a possible WW3 dominating the news, let's take a look back at the news stories from the worlds of Forex, Fintech, and Crypto, in our best of th...

The Pokemon Company has announced the next generation of Pokemon games: Pokemon Scarlet and Pokemon Violet, and both are coming to Nintendo Switch later this year. This will be the ninth generation (or "Gen 9") of the game series.

The games were revealed via a teaser trailer at the end of the Pokemon Day Pokemon Presents livestream, giving glimpses into the world players will be hunting Pokemon in, as well as a quick peek at the three apparent starters from this new unnamed region: Sprigatito (grass cat), Fuecoco (fire croc), and Quaxly (water duckling).

The trailer started with a live-action segment, showing a security guard getting spooked by a strange glowing light. It then transitioned to in-game footage of the new region, with lots of overhead shots of the world and wild Pokemon roaming about. The region looks like it has a variety of environments, from grassy plains to villages with palm trees. The official announcement notes this new region has various towns without borders that blend into the wilderness, so you may not have hard cuts between town transitions. It also says you'll be able to see Pokemon roaming around anywhere, including inside of towns. Fans have speculated that this region may be inspired by Spain.

The Pokemon Scarlet and Pokemon Violet starters.

Pokemon Scarlet and Pokemon Violet follow Pokemon Sword and Shield in the core Pokemon lineup of games. The most recent Pokemon game, Pokemon Legends: Arceus, took the series to Pokemon's past in the Sinnoh region when it launched January 28.

The Pokemon Presents celebrating Pokemon Day also showed off new updates for Pokemon Go, Pokemon Legends: Arceus, Pokemon Brilliant Diamond and Shining Pearl, and more.

The growth levels of esports betting have somewhat stabilised after a pandemic-induced spike. Nevertheless, more sportsbooks have realised the potential of esports and picked it up as part of their offering, which has led to a higher demand for better products. In the past, the industry has battled the perception of video games and esports […]

EA has unveiled a new promotion in FIFA 22 called the Silver Stars series, featuring special silver items. Here's how to complete Reinier's Silver Stars SBC.

Life is Strange 2 developer Dontnod is planning to release eight games between this year and 2025, according to a press release by the company.

DUBLIN–(BUSINESS WIRE)–The “Europe Plant-Based Food and Beverage Market – Growth, Trends and Forecasts (2022 – 2027)” report has been added ... Read More

MANA coin price shows a bullish reversal from $2.45 and creates a symmetrical triangle pattern as the rally approaches the long-coming resistance trendline.  The MANA coin price shows lower price rejection from the $2.5 mark, resulting in a support trendline and a symmetrical triangle pattern. However, the bull cycle struggles to outshine the sellers at $2.85, which questions the possibility of a bullish rally approaching the resistance trendline? Key technical points: MANA price action creates a morning star pattern The Stochastic RSI shows a bullish crossover in the daily chart The 24-hour trading volume in the MANA token is $1.02 Billion, indicating a 30% fall.  Past Performance of MANA With the recent rejection from the long-coming resistance trendline, the MANA coin price retraces 25% to the $2.5 mark. However, the bulls resurface to hold the $2.5 level and bring a short reversal. This generates a weak support trendline that completes a symmetrical triangle pattern in the daily chart.  Source-Tradingview MANA Technical Analysis  The MANA coin price shows a bullish reversal within a triangle pattern but struggles to overcome the $2.85 barrier. Hence, a selling opportunity with the breakout of support trendline is possible.  The MANA price shows a higher price rejection from the 50-day EMA and falls below the 100-day EMA. Hence, a retracement to the 200-day EMA is possible, which will break below the support trendline. After the bullish crossover in the oversold territory, the Stochastic RSI indicator shows sharp linear growth in the K and D lines. However, the lines must overcome the previous failed bullish cycle peak to generate a bullish signal. The RSI Indicator slope shows a gradual rise that struggles to surpass the halfway mark after the sharp fall from the overbought zone. Moreover, the RSI slope fails to reach the 14-day average.  In short, the MANA technical analysis shows a weak bullish reversal that may shortly break below the support trendline.  Upcoming Trend The MANA coin price struggles to surpass the $2.85 mark and fails to withstand the selling pressure resulting in the long wick formation. Hence, the bears are resurfacing after the 5.83% overnight growth. That is why sellers can shortly find a trendline breakout entry with the target of $2.40. Support Levels: $2.50 and $2.40 Resistance Levels: $2.85 and $3

The post MANA Technical Analysis: Buyers Struggle To Recreate Bullish Cycle appeared first on Cryptoknowmics-Crypto News and Media Platform.

As the year progresses forward, we end the month of February in the Forex, Crypto and Fintech universe. Let’s review the executives that have taken on new roles or new challenges in our executive r...