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Tag: SaaS onboarding

Deliberately Underselling as Sales Strategy

SaaS
Let me tell you a tale of two software sales processes. Take 1: An ambitious account executive engages a sales prospect and hustles to sell...

The 10x Rule: What Raising $1 of Venture Capital Really Means

SaaS
I originally wrote this post way, way back in the first year of SaaStr and have updated it every 2 years or so, because...

Your Product Has to Be Easier to Buy Than to Use

SaaS
In the last year we’ve been leveling up a lot of our systems at SaaStr, and as part of that, moving from a lot...

Dear SaaStr: What Differentiates a “Real” VP?

SaaS
Q: Dear SaaStr: What Differentiates a “Real” VP? While the answer may sound obvious, I’m not sure it always is in early-ish stage start-ups. The role...

📕 A B2B SaaS Sales Model Review; Dispelling the Confusing Aspects of Dilution; Being Shameless in Your Pursuit of the Truth…

SaaS
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet?👹...

SaaStr’s YouTube Crosses 5,000,000 Views. Our Top Videos and Sessions of All Time!

SaaS
So YouTube has been a slow burn for us, but our channel really took off after Covid hit.  We’re all watching more YouTube now! ...

The End of Web3

SaaS
Pop any venture firm’s website into the wayback machine, peruse the bios from the late 90s, and you’ll see statements like “I invest in...

5 Mistakes From Zero to IPO with ZoomInfo CEO Henry Schuck (Podcast 570 and Video)

SaaS
Incredibly, ZoomInfo has scaled to IPO with an entirely sales-driven motion. It was the first company to have an IPO during Covid hit and...

Succeeding as a Young Enterprise Founder with Front Co-Founder and CEO Mathilde Collin (Pod 569)

SaaS
Founding a SaaS company is already a significant challenge for any entrepreneur, but targeting the enterprise space can be an entirely different beast. So...

SaaStr Annual 2022 Sponsorships Now 95% Sold Out!!

SaaS
We’re almost there!  SaaStr Annual 2022 in Sep 13-15!! Super Golds are entirely sold out Diamonds are entirely sold out Decacorn is entirely sold out Only one Platinum...

5 Interesting Learnings from Workday at $6 Billion in ARR

SaaS
So we’ve done a lot with Workday over the years at SaaStr but haven’t done a deep 5 Interesting Learnings dive.  But we should...

Office Hours with Lars Nilsson, VP of Global Sales Development at Snowflake

SaaS
On July 13th at 10am Pacific, Office Hours welcomes Lars Nilsson, VP of Global Sales Development at Snowflake. Having worked at five startups which went...
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