In the SaaS space, “onboarding” and “friction” are not usually seen as complementary. Friction, after all, implies resistance, and that’s the last thing you want for your customers’ journey, right? But what if friction could be positive? In a recent webinar hosted by 2Checkout (now Verifone), “Friction or No Friction for an Optimized Customer Journey […]

The post The Hidden Benefits of Friction During the Onboarding Process appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 💃 Inbound acquisition interest can be both incredibly exciting and distracting for founders. It often prompts an internal debate of whether you should do the song and dance to figure out if it’s the right time to exit, or if you should just keep your head down and scale as you have been. Storm Ventures had some