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Be Careful Hiring “Dualies” — Folks That Are a VP of More Than One Thing

A VP of Sales and SuccessA VP of Sales and MarketingA VP of Sales and Anything Else Is usually not really a VP of Sales —...

Best TikTok Hashtags in 2022 [Ultimate Guide]

Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users...

Where Nonprofits Spend Their Time On Social Media in 2022

There's no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending...

Inclusive Language: How To Use and Promote It at Your Organization

Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging.  Using inclusive...

How VCs Value Rainbow Foals in 2022

When Aileen Lee published “Welcome to the Unicorn Club” - the article that coined the word unicorn for a $1b startup - the...

Build a Winning Deck and Make Investors Believe That You’re the Next Unicorn with Fin VC Founder and Managing GP Logan Allin (Video)

If you’re in the early stages of fundraising for seed rounds or Series A, the pressure is on to impress a VC firm. An...

The Friends You’ll Lose. And The Ones You’ll Gain.

Being a founder and especially being a founder-CEO changes you.  Not at first.  The first year or two are a lot like “before”, just...

Social Media Basics: A Checklist Every Marketer Needs

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and...

What is a Content Management Workflow? Why You Need One in 2022

Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage...

How To Make Instagram Reels and Use Them to Your Advantage

If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video...

Bezos’ Shareholder Letter in 2000

OUCH. It’s been a brutal year for many in the capital markets and certainly for Amazon.com shareholders. As of this writing, our shares are...

Bezos' Shareholder Letter in 2000

OUCH. It’s been a brutal year for many in the capital markets and certainly for Amazon.com shareholders. As of this writing, our shares are...

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