Crowdfunding, crowdsourcing, and crowdlending have been a few of the most popular and favorite business startup ideas for entrepreneurs around the world. Looking at popularity but lack of reliable, robust, feature-rich crowdfunding software, we at fundraisingscript.com decided to help entrepreneurs start their own crowdfunding platform with their own niche using our white label crowdfunding software solution. But what is white-label crowdfunding software? Let’s understand it first. What is White Label Crowdfunding Software? As an entrepreneur, you try to fix a particular problem using your unique approach and idea, but fulfilling your dream is not easy if you try to do […]
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes: Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021). Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017) Partnership with Turner’s […]
Whether it is a new product you are launching or looking for funds for a startup, crowdfunding is the best option. Crowdfunding is now one of the most popular ways of collecting funds for something new. Have you heard of Kickstarter, Indiegogo? These are crowdfunding sites. But don’t worry if you are not too familiar with crowdfunding. In this article, we will explain crowdfunding and the benefits of crowdfunding. So, let’s begin. What is Crowdfunding? Let’s start by explaining what crowdfunding is. It generally refers to collecting money/ funds from the people for supporting a campaign/ project. A crowdfunding campaign […]
The scope of protection of a trade mark registration is a key question faced by trade mark practitioners when advising on rebrands. The recent Oatly case [Oatly AB v Glebe Farm Foods Limited [2021] EWHC 2189 (IPEC)] raises some interesting questions in the context of a likelihood of confusion and unfair advantage. Oatly owned a...
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
