Product-led growth is undoubtedly, a term that most of us are by now familiar with. After all, the endless possibilities and benefits this model offers to businesses have sparked intense conversations just in the past few years. When sales-led growth is discussed in the same context, product-led growth is usually defined as a contrasting approach […]

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Welcome back to The SaaS Playbook, a weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 🍿 It took popup startup WisePops 5 arduous years to get to $1m ARR, which they impressively did as a side hustle and without an in-house development team. That encouraged founder Benjamin Cahen to make the leap of building their own dev team, ultimately propelling them to $2m ARR in just half the time. Of course